Dear Neil,
I ran a pop-up museum in Lewisham Shopping Centre for six months last year. It was themed around Travellers' Tails, the HLF Project I run at the National Maritime Museum, based on two George Stubbs paintings we acquired. We had 18,071 visitors - I'd be happy to talk you through how it went, if you (and anyone else) want to drop me a line.
Cheers,
Lucy
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From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of MCG automatic digest system
Sent: 05 December 2017 00:16
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Subject: MCG Digest - 3 Dec 2017 to 4 Dec 2017 (#2017-240)
There are 3 messages totaling 411 lines in this issue.
Topics of the day:
1. Mini-Museums (3)
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Date: Mon, 4 Dec 2017 16:38:18 +0000
From: Neil Rathbone <[log in to unmask]>
Subject: Mini-Museums
Given that footfall is a vital basis for museum justification and sustainability, I have been thinking that the ability to put a mini-museum into a nearby area of high traffic such as a railway station or shopping centre could be valuable, both in its own right as a form of educational outreach, but also as an advertising ‘teaser’
for a full visit. I wondered if members have any experience or examples?
I would include permanent mini-museums, temporary pop-up museums, or even outreach events that have the primary objectives of education and/or bringing in more visitors. I suspect that many traditional museums have locals that would visit more if they were prompted as to what they could experience, and that some towns (including my own - the home of the Melton Pork Pie and Stilton Cheese) have incoming visitors that miss out on the museum when they could be tempted by a the sort of punchy ‘trailer’ that is now part of every cinema visit and TV credit.
I’ll declare that I’m professionally interested as our Info-Point units ( www.info-point.eu ) could be used as a digital element in unattended mini-museums, giving visitors easy access to rich media content and interactives via the web browser on their smartphones, and the ability to take away virtual leaflets as downloads - at the same time of course counting the visitors. Many local people sit bored at our railway station, and leisure visitors crowd the honey-pots and watering holes in the town square. Although we have a good local authority museum listed in the guides, my feeling is that there is nothing actually tempting potential visitors to sample its wares.
I have no experience of mini-museums, and have never yet seen any examples. I wonder if this is because there are practical problems with the idea, or because museum managements tend to be building-centred and intellectual, and consequently too shy to tout their wares so brazenly on the streets. I’d be interested to know of any examples, and keen to work with anyone who wants to give the idea a try. Thoughts on a postcard please….
Apologies for MCG/GEM cross-posting, but I feel this might be of interest to both.
Regards
Neil Rathbone
--
Director
Webnebulus
01664 897957
www.info-point.eu
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Date: Mon, 4 Dec 2017 17:05:06 +0000
From: "[log in to unmask]" <[log in to unmask]>
Subject: Re: Mini-Museums
Both the Rijksmuseum and Nemo Science Centre have mini museums in Schippol Airport - https://www.rijksmuseum.nl/en/schiphol <https://www.rijksmuseum.nl/en/schiphol>
Another example that comes to mind is a start up called Micro which has come out of NEW Inc in NYC and which I’ve heard are doing really well https://micro.ooo <https://micro.ooo/>
Museums using empty shops in the last recession is another example which comes to mind.
I’m sure that there are many other examples.
Jim
—
MuseumNext
www.museumnext.com <http://www.museumnext.com/>
> On 4 Dec 2017, at 16:38, Neil Rathbone <[log in to unmask]> wrote:
>
> Given that footfall is a vital basis for museum justification and
> sustainability, I have been thinking that the ability to put a
> mini-museum into a nearby area of high traffic such as a railway
> station or shopping centre could be valuable, both in its own right as
> a form of educational outreach, but also as an advertising ‘teaser’
> for a full visit. I wondered if members have any experience or
> examples?
>
> I would include permanent mini-museums, temporary pop-up museums, or
> even outreach events that have the primary objectives of education
> and/or bringing in more visitors. I suspect that many traditional
> museums have locals that would visit more if they were prompted as to
> what they could experience, and that some towns (including my own -
> the home of the Melton Pork Pie and Stilton Cheese) have incoming
> visitors that miss out on the museum when they could be tempted by a
> the sort of punchy ‘trailer’ that is now part of every cinema visit
> and TV credit.
>
> I’ll declare that I’m professionally interested as our Info-Point
> units ( www.info-point.eu ) could be used as a digital element in
> unattended mini-museums, giving visitors easy access to rich media
> content and interactives via the web browser on their smartphones, and
> the ability to take away virtual leaflets as downloads - at the same
> time of course counting the visitors. Many local people sit bored at
> our railway station, and leisure visitors crowd the honey-pots and
> watering holes in the town square. Although we have a good local
> authority museum listed in the guides, my feeling is that there is
> nothing actually tempting potential visitors to sample its wares.
>
> I have no experience of mini-museums, and have never yet seen any
> examples. I wonder if this is because there are practical problems
> with the idea, or because museum managements tend to be
> building-centred and intellectual, and consequently too shy to tout
> their wares so brazenly on the streets. I’d be interested to know of
> any examples, and keen to work with anyone who wants to give the idea
> a try. Thoughts on a postcard please….
>
> Apologies for MCG/GEM cross-posting, but I feel this might be of
> interest to both.
>
> Regards
>
> Neil Rathbone
>
> --
>
> Director
> Webnebulus
>
> 01664 897957
> www.info-point.eu
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
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Date: Mon, 4 Dec 2017 17:20:28 +0000
From: Jo-Anne Sunderland <[log in to unmask]>
Subject: Re: Mini-Museums
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End of MCG Digest - 3 Dec 2017 to 4 Dec 2017 (#2017-240)
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