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Dearest Colleagues, The ModaPalavra e-periodical Journal makes the call for unpublished scientific research papers known publicly until* J**anuary** 30th, 2017* in order to compose the thematic dossier *Trends Studies and Fashion Branding.* Trends Studies are an emerging transdisciplinary discipline that aggregates a set of skills, underlining the perspectives of the study of culture, sociology, cultural management, marketing and design. Nevertheless, the relationships between Trends Studies and Fashion is still relatively unexplored and it is important to develop the articulations between both, solidifying the concepts of trends and fashion. Mindset trends, reflecting the spirit of time, have the potential to affect many sectors, and groups of individuals, through the various creative signals that emerge and change practices and representations. Fashion, as a system of massification of behaviors, addresses many of these signals and assigns them a specific evolution dynamic. On the other hand, Fashion Branding not only undergoes changes, fruit of the new sociocultural dynamics, but it is also an object of new mindsets and perspectives on the fashion system. Fashion Branding represents today a growing discipline that seeks to manage complex identity narratives and consumption patterns, which require new practices and perspectives on the management of a fashion brand, as well as a reflection of Brand Language as a vehicle between the brand and its public(s). It is important to consider that Fashion Branding has specificities that require a conceptual reflection capable of translating them into proper strategies and actions for the sector. In this sense, the present dossier seeks works of fundamental or applied research capable of deepening the concepts and the practices, as well as provoking a debate on these themes, according to several perspectives and areas of knowledge. We encourage the submission of articles that work on Trends Studies and Branding in their close relationship with Fashion, considering the following topics: - Articulations between Trends Studies and Fashion; - New approaches in Fashion Branding; - Fashion and/or Trends Theory; - Fashion Design and Branding; - Brand Language in Fashion Brands; - The impact of Trend Studies on Fashion Design; - Fashion Communication and Branding; - Style and Taste Trends; - Cultural Branding and Fashion; - Narratives of Fashion Brands; - Branding and Consumer Culture in Fashion; - Urban tribes and Fashion Branding. Submissions: *until 31th of January, 2018* Publish: *july, 2018* For the regular evaluation process, the articles must be strictly within the norms of the journal and submitted directly to the SEER platform (http://www.revistas.udesc.br/index.php/modapalavra/about/su bmissions#onlineSubmissions). Further details are available at [log in to unmask] Best Regards, PhD. Sandra Regina Rech ModaPalavra e-periodical Publisher | UDESC *Att.* *Profa. Dra. Sandra Regina Rech* Universidade do Estado de Santa Catarina Centro de Artes - Departamento de Moda Florianópolis - Santa Catarina - Brasil http://lattes.cnpq.br/9014663736269712 fplab.com.br ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------