Hi all,
Very interesting discussion! I used the data portal in 2014 to look at the
use of audience data and data analysis skills in museums as these questions
touched on the topic of my PhD. I looked again at the data downloading it
from the data portal, especially because from a first look it seemed that
the use of data in museums was decreasing.
http://artsmetrics.com/en/digital-culture-report-2017-use-of-data-in-cultural-institutions/
If we look at the data by museums’ turnover we can see that big museums are
increasing the use of data while smaller museums are significantly
decreasing its use. I noticed that small museums represented 30% of the
survey sample in 2013 and in 2017 they represent 45% (it depends on the
question) so this may have an important impact on the aggregated results. I
know some small museums are doing great digital things and this activity
may have not been captured in the report. However, in terms of use of
audience data it seems having resources and skills is a real challenge.
Elena
On 28 September 2017 at 11:52, Katie Moffat <[log in to unmask]> wrote:
> Hi
> I was at the launch last night (and on the panel) and the finance issue
> was raised and discussed at the event.
> I made the point that, in my opinion, one of the biggest issues for the
> sector in terms of finance is that much of the funding is project based and
> this can lead to digital silos and pockets of activity, rather than longer
> term change and impact.
>
> To note I was not involved in the production of the report so can't speak
> to the methodology or the detail of the findings.
>
> Katie
>
>
> On Thu, Sep 28, 2017 at 2:31 PM, Adrian Murphy <[log in to unmask]
> > wrote:
>
>> The lack of funding / finances was something I noted too. I tweeted to
>> Mia earlier: “One reading: We have no or less money to experiment and
>> invest, so we're focusing on the actions that make us money.”
>>
>>
>>
>> Adrian
>>
>>
>>
>>
>>
>>
>>
>> *Adrian Murphy *| Europeana Collections Manager
>> *T: *+31 (0)70 314 0679 <+31%2070%20314%200679>
>> *E: *[log in to unmask] | Skype: adrianwill
>>
>>
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>> *From:* Museums Computer Group [mailto:[log in to unmask]] *On Behalf Of
>> *Bridget McKenzie
>> *Sent:* donderdag 28 september 2017 15:26
>> *To:* [log in to unmask]
>> *Subject:* Re: Nesta Digital Culture Survey 2017
>>
>>
>>
>> Hello
>>
>> I also haven't read the report in depth but from a quick skim, it seems
>> that the headline findings are failing to pick up on a key issue:
>>
>>
>>
>> The reason organisations are doing fewer digital activities, and in
>> particular doing less distribution of content/exhibitions and engaging
>> people with that content, is that these are the most expensive activities
>> and they have less money than before.
>>
>>
>>
>> Organisations are likely to be doing less content production overall, and
>> not just digitally.
>>
>>
>>
>> At the same time, they may be more pressured by funding requirements to
>> do more with local communities, to engage new/diverse audiences, and to
>> work in ways that they can demonstrate concrete social impacts. This can
>> feel harder to prove through online activity - mainly because of the way
>> online is used more by orgs as a channel for distribution than for
>> interpersonal dialogue and social change. (Though Culture24 is looking at
>> that, which is good!)
>>
>>
>>
>> The report does acknowledge constraints on finances, but doesn't pick up
>> on it in the summary, and doesn't - as far as I can tell - go into this
>> particular systemic issue.
>>
>>
>>
>> And, yes museums again suffer from being seen as a 'cultural form' akin
>> to an 'artform'. Museums don't just generate culture (although they do,
>> through commissions, experiences, events etc). Their stewardship role (as
>> collectors, protectors, researchers etc) always goes unrecognised in the
>> repeats of this study and in many others that conflate arts and museums.
>>
>>
>>
>> Bridget
>>
>> @bridgetmck
>>
>>
>>
>>
>>
>>
>>
>> On 28 September 2017 at 10:50, Mia <[log in to unmask]> wrote:
>>
>> Hi all,
>>
>>
>>
>> Last night Nesta launched their and Arts Council England's Digital
>> Culture 2017 report: http://www.nesta.org.uk/public
>> ations/digital-culture-2017
>>
>>
>>
>> Their key findings
>>
>> - In 2013, arts and culture organisations averaged 9.2 types of
>> digital activity each; in 2017 this has decreased to 7.8.
>> - There have been increases in key activity areas related to business
>> models, consistent with the rise in the perceived importance of digital –
>> for example, organisations undertaking ticket sales online are up 10 per
>> cent to 52 per cent since 2013.
>> - Almost 70 per cent of organisations report a major positive impact
>> from digital technology on their ability to deliver their mission.
>> - There has been a significant increase in the proportion of
>> organisations reporting a major positive impact in relation to audiences.
>> - Organisations that say they experiment or take risks with digital
>> technology are more likely to engage in complex activities and report
>> higher levels of positive impact, particularly on their creative
>> output, distribution and exhibition.
>>
>> And 'Five findings from the Digital Culture survey 2017'
>> http://www.nesta.org.uk/blog/five-findings-digital-culture-survey-2017
>>
>>
>>
>> 1. Organisations do fewer digital activities, but are more confident
>> about what works for them
>> 2. Digital is now important for business models, but organisations may
>> lack the skills to capitalise
>> 3. Digitally-enabled audience development is on the rise
>> 4. However, the potential of data remains under-exploited
>> 5. Experimentation is less widespread
>>
>> Museums fact sheet (PDF) *http://www.nesta.org.uk/sites/default/files/dc2017_museums_factsheet.pdf
>> <http://www.nesta.org.uk/sites/default/files/dc2017_museums_factsheet.pdf>*
>>
>>
>>
>> Data portal to explore the results: http://nesta2017.omnisis.co.uk/
>>
>>
>>
>> I have lots of questions (are museums really an artform? Do the large
>> numbers of less digitally enabled small museums distort or reflect the
>> picture of the sector? Can you meaningfully compare art galleries with
>> history and science museums on every aspect of audience experience and
>> collections?) but I haven't had a chance to dive into the data, and I'd
>> love to know what you guys think!
>>
>>
>>
>> Cheers, Mia
>>
>>
>> --------------------------------------------
>>
>> http://openobjects.org.uk/
>> http://twitter.com/mia_out
>>
>> Check out my book! http://bit.ly/CrowdsourcingOurCulturalHeritage
>> P.S. I mostly use this address for list mail and don't check it daily
>>
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>>
>>
>> --
>>
>> Bridget McKenzie
>>
>> www.flowassociates.com
>>
>> aboutbridgetmckenzie.wordpress.com
>>
>> @bridgetmck
>>
>> 07890 540178
>>
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>
>
>
>
> --
>
> Katie Moffat
> 07590 122203
> @katiemoffat
>
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