Dear colleagues,
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LAST CALL: Don’t miss our exciting new event ‘Marketing online resources for librarians’
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When:
Tues 31st October 2017
Where:
King’s Fund, London
Who is this for: those working in libraries at all levels, particularly electronic
resource librarians, subject specialists, research librarians and those managing (online) repositories and open access resources
Cost: UKSG members: £222.00, Non-members: £282.00 inc lunch and VAT
Need to market your library resources, but not sure where to start? This introductory course will give you the essential knowledge and skills
to be able to construct a marketing plan, fit for immediate use.
Speakers include:
Manisha Bolina, Publishers Communications Group; Laura Horton, Taylor & Francis Group; Lorraine Ellery Matthews, Ellery Matthews Consulting; Zelda Chatten, University of Liverpool and Holly Purcell,
IOP Publishing.
What you will gain:
·
the basic principles of marketing and the theory that supports it
·
an understanding of the format of a marketing plan: objectives, campaign plan, reporting and evaluation
·
a marketing plan for immediate use
Full programme and more details
http://bit.ly/2xObQDE
Please circulate to colleagues for whom this course will be of interest.
*
With apologies for cross- posting*
With regards
Maria
Maria Campbell
Digital Communications Associate, UKSG