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Dear colleagues, ~~~~~~~~~~~~~~~~~~~~~~~ LAST CALL: Don’t miss our exciting new event ‘Marketing online resources for librarians’ ~~~~~~~~~~~~~~~~~~~~~~~ When: Tues 31st October 2017 Where: King’s Fund, London Who is this for: those working in libraries at all levels, particularly electronic resource librarians, subject specialists, research librarians and those managing (online) repositories and open access resources Cost: UKSG members: £222.00, Non-members: £282.00 inc lunch and VAT Need to market your library resources, but not sure where to start? This introductory course will give you the essential knowledge and skills to be able to construct a marketing plan, fit for immediate use. Speakers include: Manisha Bolina, Publishers Communications Group; Laura Horton, Taylor & Francis Group; Lorraine Ellery Matthews, Ellery Matthews Consulting; Zelda Chatten, University of Liverpool and Holly Purcell, IOP Publishing. What you will gain: · the basic principles of marketing and the theory that supports it · an understanding of the format of a marketing plan: objectives, campaign plan, reporting and evaluation · a marketing plan for immediate use Full programme and more details http://bit.ly/2xObQDE Please circulate to colleagues for whom this course will be of interest. * With apologies for cross- posting* With regards Maria Maria Campbell Digital Communications Associate, UKSG E: [log in to unmask]<mailto:[log in to unmask]> lis-e-resources is a UKSG list - http://www.uksg.org UKSG groups also available on Facebook and LinkedIn Follow us on Twitter: https://twitter.com/UKSG