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Hello everyone.

I agree. AR and VR are going to change the ways people want to engage with your collections. Coupling this technology to great, and content managed, experiences that and contextual is going to be phenomenal. Putting people into the stories instead of having them read a card will increase engagement and advocacy for your galleries.

A short piece on it: https://www.deeson.co.uk/blog/brave-virtual-new-world

We have VR and AR gear set up, and if anyone is near Kings Cross on the 10th at 6pm feel free to let me know and you can come play on it. We're holding a client drinks evening.

Take care,
Andrew.

On 29 Sep 2017, at 09:09, Tunde Cockshott <[log in to unmask]> wrote:

Hi 

I think we need to move to more ar experiences which include conditional elements. By that I mean those that appear, change, cease to exist based on factors such as location (2d and 3d), time, weather, previous experiences ( ar experiences you have already seen), personal knowledge and interests etc. Combine this with the ability to collect ar experiences so that they can be shared with others later and we start to create a more compelling immersive ar world.



On 29 Sep 2017 2:52 am, "Neil Mathew" <[log in to unmask]> wrote:
Hi everyone, 

With the recent surge of interest in augmented reality (AR) I thought I would share some examples of the ways museums I work with have adopted AR so far. 

If you're not sure what AR is, here's a quick video:
https://www.youtube.com/watch?v=PB7dUyxDjgQ

Basically, it lets you create the illusion of digital content overlaid on the physical world when viewed through a phone's camera. It means you can drop virtual content on physical artifacts or paintings and let visitors view it through their phones. 

A few ways it's been used so far:
1. Digital placards - Augmented reality placards let you create multimedia placards, with personalized content that would never be possible with paper.

2. Interactive self-guided tours - augmented reality lets you create digital guided tours without any beacons. i.e. the next generation audio tour.

3. Scavenger hunts - AR lets you play games like Pokemon go indoors in any exhibit space. 

Here's another video to make this clear
https://www.youtube.com/watch?v=z77Idbx-_C0

I hope you all enjoyed this! If you have any questions about how you could leverage Augmented reality in your own space, don't hesitate to shoot me your questions! This is what I do all day :)

Cheers,
 
Neil Mathew
CEO | Vertical
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