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Scientists have an image problem. Women and minorities are often told they
don’t “look like scientists” as stubborn stereotypes depict scientists as
white, male, and more competent than warm. Instagram, with its huge and
growing community of users and obvious capacity to relate human interest
stories, represents a great opportunity to address this problem. Paige
Jarreau and Samantha Yammine introduce Scientist Selfies
<https://experiment.com/projects/to-selfie-or-not-to-selfie-how-can-scientists-foster-public-trust-on-instagram>,
a new project that will test whether by humanising themselves on Instagram
and interacting with their followers scientists can enhance popular
perceptions. A selection of evidence-based Instagram tips for scientists
have already emerged from the project.

http://blogs.lse.ac.uk/impactofsocialsciences/2017/08/21/scientist-selfies-instagramming-to-change-public-perceptions-of-scientists/

-- 
Paige B. Jarreau, Ph.D.
Science Communication Specialist
College of Science, Louisiana State University

Science Writer, www.fromthelabbench.com

E-mail: [log in to unmask]
Work/Cell: 317-201-0092
Twitter: @FromTheLabBench <https://twitter.com/#!/FromTheLabBench>


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