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Digital marketing for library and information professionals: tools, tips and techniques! : A hands on workshop for creative ways to promote your library and information service using social media, posters, infographics and video

Cilip’s Multimedia, Information and Technology Group (MmIT) and the Publicity and Public Relations Group (PPRG) are pleased to be offer this joint summer workshop.

WHEN: Tuesday 22nd August 2017, 13:30 – 17:00,

WHERE: University of West London Library

Facilitators: Julie Chandler (PPRG) and Andy Tattersall (MmIT)

Library and information services across public and private sectors are increasingly being pressured to provide more for less. With diminishing numbers of resources it has never been more important for those working in the sector to gain new skills and provide more value. Social media, video and creative platforms are superb ways for library and information professionals to help deliver a better, more reactive service that benefits its users. From creating your own content to empowering others to do so, this workshop aims to teach attendees core skills that will help them deliver a more sustainable, outreaching service. We will also explore platform choice, Creative Commons licences and how you achieve a sustainable way to discover new creative ways of promoting your service.

 

Programme

13:00 Registration and refreshments (tea & coffee)

13:30 Welcome

13:40 Platforms 101 - introduction to social media, posters, infographics and video creation

14.00 Getting hands on - Creating your own content

15.10 Refreshments (tea & coffee)

15.30 Building your campaign - you know have some content, how will you use it?

16.15 Going forward - Tips and strategies to build further creative content, sustain an online presence and pay it forward within your community

17:00 final questions and close

 

Booking information

Cost:

MmIT and PPRG Members: Free

Non- MmIT or PPRG Members: £50 (inc. VAT)

 

Bookings can be made via Eventbrite: http://bit.ly/2uLBomy

If you have any additional queries about booking, please contact the MmIT team:  [log in to unmask]

 

 

 

Nicola Kerr FHEA | Liaison Librarian – School of the Arts | Libraries, Museums and Galleries | PO Box 123 | Liverpool L69 3DA | [log in to unmask] | T 0151 794 2686 |

 

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