As a demographic statistic, it also relates to the census dataset regarding educational attainment and is often cross-matched to employment and economic status (https://www.ons.gov.uk/peoplepopulationandcommunity/educationandchildcare)
In general, if you look at broader statistical research concerning the regular profile of visitors to and participants in cultural activity, you will notice high levels of educational attainment, especially amongst the cultural workforce itself. As employees we might not attain colossal economic status, but we tend to be highly educated! Therefore, if you are working on any programme of audience development with ‘non-traditional’ groups (perhaps better described as ‘non-statistically prevalent’), it’s a handy benchmark to have in your pocket.
Furthermore, collecting data about educational attainments at the outset of targeted engagement work to develop new relationships as well as feedback concerning planned next steps at the conclusion, or statements of accreditation gained, is an essential means of providing evidence of your achievements, and demonstrating whether you may be effecting or inspiring change.
All the best
Jenni
From: List for discussion of issues in museum education in the UK. [mailto:[log in to unmask]] On Behalf Of Monika Neall
Sent: 17 May 2017 09:28
To: [log in to unmask]
Subject: Re: asking about highest level of education on surveys
Hi Litza,
There is the assumption (I think based on some research, though I haven't put my finger on it just now), that the more educated people are, the more entitled they feel to visit cultural spaces.
If your visitor numbers reflect this, then it can inform the basis of a strategy to have a stronger outreach department. This could be in the form of relationships with schools, so that younger children learn to feel comfortable in your space and continue that regardless of their future education levels, or it could be in the form of programs for adults and finding ways to engage people and make people feel welcome who haven't done before.
Sometimes there is specific funding available for this kind of work, sometimes it simply reflects the museum's mission statement of reaching a broad range of people.
Warm regards,
Monika.
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Monika Neall |
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On 16 May 2017 at 15:54, Litza Juhasz <[log in to unmask]> wrote:
Dear GEM,
Why is it recommended, or why do people tend to include a question about a person's level of education on surveys?
How have you used this information to have a better understanding of the answers to the questions posed?
Thanks, Litza
Museum of Fine Arts, Budapest
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