Hi all
Please see the below, if you haven’t already. Many congratulations to the Lapworth!
Do get involved if you can.
Best wishes
Sarah
From: HOGG - History of Geology Group [mailto:[log in to unmask]]
On Behalf Of Roy Starkey
Sent: 28 April 2017 14:01
To: [log in to unmask]
Subject: Lapworth Museum shortlisted for Museum of the Year
Hi Everyone
Please excuse the circular email, but I wanted to let you know the fantastic news that the Lapworth Museum (see
http://www.birmingham.ac.uk/facilities/lapworth-museum/index.aspx )
where I work as a volunteer, and have been a member of the Project Team for the past five years, has been shortlisted for Art Fund Museum of the Year 2017, along with Tate Modern, The Hepworth Wakefield, Sir John Soane's Museum,
and The National Heritage Centre for Horseracing & Sporting Art.
You can see a short video featuring the finalists here
https://www.youtube.com/watch?v=GKqJtelCcxc
Representatives from the Museum attended the event at the British Museum last night, when the shortlist was announced live on the BBC Radio4 Front Row programme. There was immediate press coverage and lots of
mentions of David vs Goliath particularly in connection with Lapworth – Tate Modern. Several of the broadsheets and the BBC already have write-ups of the shortlist. The
Telegraph and
the FT and particular
The Guardian and BBC all have good coverage. There will be more coverage over the weekend, including on BBC Breakfast this morning and then a double-page feature on the shortlist in The Guardian on Saturday. In addition to the press release and social media
activity, the clock tower was lit up with the Lapworth and Art Fund logos between 9pm and 10pm last night.
We now have a 2 month campaign to promote the museum leading up to the final decision. This is where you can help.
We are asking all visitors and people who know the Lapworth to: share selfies and other photographs, experiences, comments, and reviews of the Lapworth on Twitter and Instagram, and tell the Art Fund judges why
you think we should win.
See
https://www.artfund.org/news/2017/04/27/art-fund-museum-of-the-year-2017-social
If you do so, please tag both Art Fund (@artfund) and Lapworth Museum (@LapworthMuseum) and use the hashtags #museumoftheyear and #lapworthrocks.
The Art Fund will be offering a weekly prize of a National Art Pass and a museum goody bag for their favourite post (across all five museums). The Lapworth will also award a prize to a favourite post each week.
Even if you are not personally active on social media, please spread the word to your friends and contacts / Societies, and ask them to get involved.
Thanks for your support – fingers crossed for a good result!
Best wishes
Roy