I suspect it's a reference to PECR - opt-in rules don't apply to B2B under
PECR. I keep seeing examples of people commenting on DP/GDPR implications
of marketing as if PECR didn't exist - this might be the same.
Tim Turner
www.2040training.co.uk
On Fri, 10 Mar 2017 at 10:20, Paul Ticher <[log in to unmask]> wrote:
> One of the comments below Chris's very useful blog says that "B2B
> marketing doesn't require consent". However, the Fundraising Regulator's
> recent guidance on consent (bear with me) - which is generally a very
> measured piece of work - quotes the ICO in relation to the definition of
> marketing, and then says: "The marketing must be directed to particular
> individuals. In practice, all relevant electronic messages (for example
> calls, faxes, texts and emails), as well as most addressed mail are
> directed to someone, so they fall within this definition."
>
> Is this last statement something the Fundraising Regulator has made up, or
> has anyone seen this in any recent ICO guidance on marketing/consent?
>
> In my view, a communication addressed to a relevant individual in their
> work capacity, but proposing that an *organisation* do something (e.g.
> send a member of staff on a training course), should be different from a
> communication proposing that the *individual* might enhance their career
> by signing up to a training course on their own account.
>
> Am I misunderstanding something?
>
> Best wishes,
>
> Paul
>
>
> Paul Ticher
> 0116 273 8191
> www.paulticher.com
> 22 Stoughton Drive North, Leicester LE5 5UB
>
>
>
> ----- Original Message -----
> *From:* Chris Pounder <[log in to unmask]>
> *To:* [log in to unmask]
> *Sent:* Tuesday, March 07, 2017 12:53 AM
> *Subject:* Hawktalk: Under the GDPR, be careful when you use the "C" word
>
> *Under the GDPR, be careful when you use the “C” word*
>
> Just published on Hawktalk: http://amberhawk.typepad.com/amberhawk
>
> The ICO has just published draft Advice (the “Advice”) on the use of
> consent under the General Data Protection Regulation (GDPR). All I can
> suggest is that readers engage with the consultation over the content of
> this draft Advice (especially if a data controller relies on data subject
> consent).
>
> If interested go to the blog as I explain where in the GDPR the Advice
> requirements can be found
>
> Chris P
>
> P.S. This will be discussed at our UPDATE session which includes ICO
> speaker, Rosemary Jay etc http://www.amberhawk.com/bookevents.asp
>
> Email me if you want £20 off RJ’s GDPR book
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