All Welcome
Media Convergence Research Centre and Bath Business School Presents:
'Marketing BBC Drama: Digital Innovation & Creative Excellence Across Platforms'Hugh Davies, Head of Marketing, BBC Drama & Film
Monday 27 February 2017; 2-3pm
Commons 107
Bath Spa UniversityNewton Park CampusNewton St Loe, BA2 9BNThis talk, delivered by the Head of Marketing at the BBC and jointly hosted by the Media Convergence Research Centre and the Bath Business School, surveys the changing landscape of television marketing in the twenty-first century. Outlining and exploring the BBC’s current approaches towards digital innovation, creative excellence, brand management and marketing strategy across multiple platforms, the talk will draw on a range of popular online and offline marketing campaigns for contemporary BBC programmes such as Sherlock, Doctor Who, Luther, EastEnders, Peaky Blinders and The Fall.
Hugh Davies is Head of Marketing, Drama & Film, at BBC. His responsibilities include marketing strategy, brand management and campaign strategy for all major BBC dramas, leading the marketing of BBC Films, developing high-profile global “event” marketing for the BBC’s flagship programmes such as Doctor Who and Sherlock, digital innovation and creative excellence across all platforms, and he was previously responsible for setting up the BBC One social media team, its feeds and protocols.
This event is part of the joint Media Convergence Research Centre-Bath Business School research seminar series at Bath Spa University. It takes place in Commons 107 at Newton Park campus. For directions, see https://www.bathspa.ac.uk/media/bathspaacuk/be-bath-spa/transport/map-newton-park.pdf