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*All Welcome* *Media Convergence Research Centre and Bath Business School Presents:* *'Marketing BBC Drama: Digital Innovation & Creative Excellence Across Platforms'* *Hugh Davies, Head of Marketing, BBC Drama & Film* Monday 27 February 2017; 2-3pm Commons 107 Bath Spa University Newton Park Campus Newton St Loe, BA2 9BN This talk, delivered by the Head of Marketing at the BBC and jointly hosted by the Media Convergence Research Centre and the Bath Business School, surveys the changing landscape of television marketing in the twenty-first century. Outlining and exploring the BBC’s current approaches towards digital innovation, creative excellence, brand management and marketing strategy across multiple platforms, the talk will draw on a range of popular online and offline marketing campaigns for contemporary BBC programmes such as *Sherlock*, *Doctor Who*, *Luther*, *EastEnders*, *Peaky Blinders* and *The Fall*. *Hugh Davies* is Head of Marketing, Drama & Film, at BBC. His responsibilities include marketing strategy, brand management and campaign strategy for all major BBC dramas, leading the marketing of BBC Films, developing high-profile global “event” marketing for the BBC’s flagship programmes such as *Doctor Who* and *Sherlock*, digital innovation and creative excellence across all platforms, and he was previously responsible for setting up the BBC One social media team, its feeds and protocols. This event is part of the joint Media Convergence Research Centre-Bath Business School research seminar series at Bath Spa University. It takes place in Commons 107 at Newton Park campus. For directions, see https://www.bathspa.ac.uk/media/bathspaacuk/be-bath-spa/transport/map-newton-park.pdf Please contact Dr Matthew Freeman ([log in to unmask]) for further information. *Dr Matthew Freeman, FHEA* *Senior Lecturer in Media and Communication* *Director, Media Convergence Research Centre* *The Digital Academy* *Bath Spa University* T: +44 (0)1225 876708 Visit www.bathspa.ac.uk Join us on: Facebook <https://www.facebook.com/bath.spa.university> | Twitter <https://twitter.com/BathSpaUni> | YouTube <https://www.youtube.com/user/BathSpaUniversity> | LinkedIn <http://www.linkedin.com/company/bath-spa-university> Newton Park, Newton St Loe, Bath, BA2 9BN. Home of the Media Convergence Research Centre <https://www.bathspa.ac.uk/liberal-arts/research/media-convergence-research-centre/> -------------------------------------------------------- MeCCSA mailing list -------------------------------------------------------- To manage your subscription or unsubscribe from the MECCSA list, please visit: https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=MECCSA&A=1 ------------------------------------------------------- MeCCSA is the subject association for the field of media, communication and cultural studies in UK Higher Education. This mailing list is a free service and is not restricted to members. It is an unmoderated list and content reflect the views of those who post to the list and not of MeCCSA as an organisation. MeCCSA recommends that the list be used only for posting of information (for example about events, publications, conferences, lectures) of interest to members or to promote discussion of current issues of wide general interest in the field. Posts to the MeCCSA mailing list are public, indexed by Google, and can be accessed from the JISCMail website (http://www.jiscmail.ac.uk/lists/meccsa.html). Any messages posted to the list are subject to the JISCMail acceptable use policy, which states that users should avoid engaging in unreasonable behaviour, or disrupting the general flow of discussion on a list. For further information, please visit: http://www.meccsa.org.uk/ --------------------------------------------------------