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I should add that we have looked at our costs per week, per month and per head and worked out how much various aspects of our programme
delivery are. We have worked on longer text for our donations boxes and wording at point of entry which explains who we are, what we do and where our money comes from so we do have some rich information to hand which will show visitors exactly what they are
supporting.
We’d like to put a 3 month experiment into place, changing wording from ‘Free entry’ as it is suggested that ‘Free’ leads to smaller
spend in the shop, and wallets kept firmly in bags or pockets – and sometimes not even brought along at all.
We think a “prepare to donate” approach might work better than pouncing on people as they come through the door and we’d like to see
whether it changes what people give!
Laura Hilton
Visitor Services Manager
Clifton Suspension Bridge Trust
Bridge Road, Leigh Woods, Bristol BS8 3PA
0117 974 4664
Facebook:
www.facebook.com/brunelsbridge
Twitter:
www.twitter.com/brunelsbridge
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From: List for discussion of issues in museum education in the UK. [mailto:[log in to unmask]]
On Behalf Of Spencer Clark
Sent: 09 December 2016 16:29
To: [log in to unmask]
Subject: Re: Free Entry - and donations?
Adding to Peter’s good points, I wonder if there is benefit in breaking down the costs into small cost targets – be it daily, weekly, monthly – with
a ‘last month we hit target and it helped us buy xxx’. Interested to see if asking to contribute to smaller targets (which can change regularly and so give repeat visitors a new reason to donate again) be more effective than a big overall budget? Or a daily
target which may give urgency to donating that day?
Waitrose’s choice of charities to support is another angle – perhaps choice of their donation going into different targets?
Has anyone done any research into this?
Spencer Clark
t: 023 9259 5000
m: 07787 176888
skype: spencer_clark
: @ATS_Spencer
: @ATS_Heritage
From: List for discussion of issues in museum education in the UK. [mailto:[log in to unmask]]
On Behalf Of Pete Brown
Sent: 09 December 2016 16:12
To: [log in to unmask]
Subject: Re: Free Entry - and donations?
I'd say keep FREE ENTRY on your literature to attract more people, then when they arrive make sure they are greeted by a really obvious (and aesthetically pleasing) donations box that explains why you need support and how much you suggest
is a fair amount. I'd also make sure that the 'extras' such as cafe, shop etc are good value, because it's those things (as well as the cost of travel) that can make a 'free' day out really expensive!
Pete Brown
Museum and gallery access, learning & interpretation
+44 (0)7811 693870
skype: petebrbrown58
petebrbrown.co.uk
On 9 December 2016 at 15:38, Clifton Suspension Bridge Visitor Centre <[log in to unmask]> wrote:
Hello GEMmers –
Here’s a Friday question that I’m sure Essex will have some useful suggestions for!
We are a free entry venue but we would like to raise awareness that we rely on donations for support. Therefore, in our new season material, we’d like to take out the words ‘Free entry’ and swap them for something like ‘entry by donation’ to see if it makes our visitors more prepared to give – but this is horrible wording!
Does anyone out there already use a better phrase with the same intent – or can anyone suggest something snappy?
Laura Hilton
Visitor Services Manager
Clifton Suspension Bridge Trust
Bridge Road, Leigh Woods, Bristol BS8 3PA
0117 974 4664
Facebook: www.facebook.com/brunelsbridge
Twitter: www.twitter.com/brunelsbridge
Clifton Suspension Bridge Trust: This e-mail is confidential and intended solely for the use of the individual to whom it is addressed. Any views or opinions are solely those of the author and do not represent those of Clifton Suspension Bridge Trust. If you are not the intended recipient, be advised that you have received this e-mail in error and that any use, dissemination, forwarding, printing or copying of this e-mail is strictly prohibited.
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