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Hi Angels Good advice from Jenny, there. I'd add that your programme sounds like the sort of thing that would benefit from the Twitter/Facebook approach, which allows you to embed links, and also gives you a degree of trackability (is that a word?). It'll take a while to build a following, and you will need to commit some staff time if you're going to do that properly, though. Others on this list will know more about this than I do... Good luck Dom ps your English is 100 times better than my Spanish, and infinitely better than my Catalan... On 8 Nov 2016, at 17:52, Jenny Shipway <[log in to unmask]<mailto:[log in to unmask]>> wrote: Wow you have a lot going on! It sounds like you have a lot of content, and so the danger is that people will not read it because there is too much to get through. I'd suggest displaying headlines/pictures with at most a sentence of text, where people can skim through to find articles of personal interest and then click through to find more information. This also allows you to track which articles are getting the most hits. We had great success with a change to this type of format. Best wishes, Jenny Dr Jenny Shipway Director of Learning and Participation Winchester Science Centre http://www.winchestersciencecentre.org On Tue, Nov 8, 2016 at 4:45 PM, ภngels Codina <[log in to unmask]<mailto:[log in to unmask]>> wrote: Hi, guys. This is Angels. I'm working as the head of communications in a scientific and cultural institution based in Barcelona, Spain. I'm writing here to get some advice regarding the monthly newsletter, if anyone can give me some valuable advice (I'm certain most of you can! So thanks in advance!). We organise many activities (400 a year) and we constantly update our website with pieces of news and chronicles on the past events and the news concerning the institution. We also send a monthly newsletter which gathers the main news of the past month, a couple of book reviews and also a feature and an opinion piece. What I'd like to ask you has to do with the monthly newsletter - The are several aspects I was thinking of reconsidering, and they are: - The periodicity. Does it really matter? Would it be better to send it once per week, instead of once per month, for example? If so, what would be the pros of doing so? - The format. The newsletter is currently very static, and the design old-fasioned (there are only photos and text)... Do you include videos, GIFs, audios in your newsletters? - Regarding the format, do you commission the design or do you do it yourself using platforms such as MailChimp? Any piece of advice or suggestions or examples of cool newsletters I could take as a reference are welcome. Again, thanks in advance for your help and sorry for my English - I'm certain I made some mistakes :-P Best, Angels ********************************************************************** psci-com how-to: Once subscribed, send emails for the list to [log in to unmask]<mailto:[log in to unmask]>. 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