Hello All – not a learning thing but it may be relevant to you…

 

I am delighted to attach the programme for the Museum Shops – Product Development day.  Jill Fenwick from the Association of Cultural Enterprises has pulled out all the stops to create a programme which should be of interest to anyone running a museum shop.  She has organised five speakers including two from the publishing industry.  The training is free and lunch is provided! The session is being held at Culloden battlefield and visitor centre  - if you are interested in booking please contact Lorna Cruickshank [log in to unmask]

 

 

 

 

Product Development - the Pride and the Pitfalls: 20 October 2016: Robertson Room,Culloden: 10.30 – 3.30

We all know that site specific product is what makes for a successful shop, but how can smaller museums and heritage sites afford to do this? This event will explain the benefits of bespoke product, how to go about commissioning it and how to do so successfully and profitably.

 

 

·        The right product + the right visitor = successful retail

What is the right product? Can we really get it so wrong? Understanding who our customers are and what they want from us is central to successful buying on any budget. This session will take us into the mindset of museum & galleries’ most common types of shopper.

Jill Fenwick: Managing Director, ACE

 

·        Product Development for Small Venues

How can smaller visitor attractions create great collections of bespoke products? How can youmake a profit from bespoke bestsellers?What else can it bring to your organisation? Should you use your logo, collections or other images, and which ones? This talk will take a very practical look at how to develop good, profitable gift and print products for your attraction using worked examples and recommending a range of suppliers from Scotland and beyond.

Matthew Williams, General Manager, Glasgow University Heritage Retail Ltd

 

·        Books; Where culture meets commerce.

A look at what books could mean for your venue and visitors and the vital role that they play in modern retail. An overview of how Bookspeed in particular work with retailers of all sizes but particularly smaller venues in the cultural/heritage sector to bring depth to your shop offer.

Lewis Dawson, Commercial Director, Bookspeed

 

 

·        Life is a roller coaster... or not... with Customworks bespoke product range!

From coasters and magnets to notebooks, bookmarks, mirrors and much more. What do you need to consider when putting together a bespoke product range with your own imagery? Gain valuable insight from one of Scotland’s leading suppliers of bespoke merchandise to museums, galleries and visitor attractions.

Suzie Brewster, Sales Manager, Customworks

 

·        Working within tight budgets

The National Trust for Scotland may be a large organisation but they manage many remote sites where footfall is small and budgets smaller. Alex will explain how the Trust manages to make shops in their smaller properties look attractive without spending a fortune

Alex Millar – Retail Operations & Projects Manager North, Countryside &
Islands: National Trust for Scotland

 

 

 

 

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