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Hi all Last few days to book - deadline 1st July! For more info visit http://visitors.org.uk/events/masterclass-walking-in-the-shoes-of-visitors/ Lisa Baxter, founder of The Experience Business will deliver a Visitor Studies Group members-only masterclass. The day long course is intended for those who have experience in visitor research and in the creation and development of visitor experiences. It would help potential delegates to be in a managerial position capable of implementing change within their teams. How often do we make time to truly understand the impact of our work from the visitor’s perspective? This advanced workshop will place you in the shoes of your audience, see your venues and events through their eyes and reimagine your customer-centricity. This workshop will: Introduce you to transformative thinking and practice around visitor experience design Explore the balance between curatorial authority and visitor sensibility Deepen your understanding of the dimensions of experience Sharpen your focus on the visitor experience Equip you with powerful tools to understand, visualise and optimise the visitorexperience Participants will: EMPATHISE with the visitor experience at National Railway Museum DEVELOP audience personas as a starting point for the experience design process ENGAGE in customer journey mapping EXPLORE moments of truth and pain points RE-IMAGINE a better experience offer LEARN and APPLY new tools they can take back to the workplace Intended for: Curatorial, exhibitions and operational staff in museums, galleries or other visitor-facing buildings Individuals with experience of visitor studies and preferably in a managerial position capable of implementing change within their teams. + + + + + + + + + + + + + + + + + + + + GEM list: Contact the list owner for assistance at [log in to unmask] For information about joining, leaving and suspending mail (eg during a holiday) see the list website at https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=GEM + + + + + + + + + + + + + + + + + + + +