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Friday
10 June 2016
10.30am to 5.15pm
V&A London
You are invited to the final project conference for The Enterprise of Culture,
a three-year European collaborative research project investigating international structures
and connections in the fashion industry since 1945.
Fashion is often studied from a purely theoretical perspective, from a costume history or dress history viewpoint or from a popular media-driven
vantage point.
The Enterprise of Culture: international structures and connections in the fashion industry since
1945
breaks new ground, using the fashion business to examine how various types of cultural encounters – between ‘core’ fashion cities such as Paris and London and ‘peripheral’ areas such
as Sweden and Scotland, between style labs and the high street, and between fibre makers, clothing manufacturers and retailers – stimulated innovation and created a new and competitive industry.
This one day event showcases exciting new research undertaken by the Enterprise of Culture project team
and
offers an insight into the European fashion industry around the world, looking at topics such as influential brands from Biba and Mary Quant to today’s H&M, Italian fashion and the role of the department store buyer, Scottish tartan and tweed, the international
reach of British textiles, and global luxury brands such as LVMH.
We welcome
speakers from the V&A, the Centre for Business History Stockholm,
archive collections, the fashion industry and researchers from the universities of Leeds, Oslo, Newcastle, Erasmus Rotterdam, Heriot Watt and St Andrews.
Guest speaker Edwina Ehrman, Curator of the V&A’s exciting new exhibition,
Undressed: A Brief History of Underwear,
will take a close look at the creation and marketing of a luxury lingerie brand, Janet Reger.
Fashion journalist, Lou Stoppard,
will chair a roundtable discussion made up of representatives from the fashion industry to consider the conference themes in more depth and open the floor for debate.
Open to anyone with an interest in the business history of fashion, this event will bring together academics, fashion industry practitioners, students, archivists, museum curators and wider public audiences. It is free to attend but registration is required
as places are limited. Please book your place here.
The conference begins with registration and refreshments from 10.00am, with the sessions starting at 10.30am. Lunch and refreshments will be provided.
Full information including
the programme can be found here.
The V&A will be open until 9.45pm, allowing participants the opportunity to explore the museum collections (please
see here for more information: charges apply to some of the temporary exhibitions).
See the project website for more information:
www.enterpriseofculture.leeds.ac.uk
or email Fiona Blair at
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Best wishes
Fiona Blair
On behalf of Regina Lee Blaszczyk (Project Leader) & Sonnet
Stanfill (Associated Partner, V&A)
The Enterprise of Culture
School of History
Leeds LS2 9JT
Telephone: 0113 343 1910
Website:
www.enterpriseofculture.leeds.ac.uk
The conference is organised by the V&A and the University of Leeds on behalf of
The Enterprise of Culture: International Structures and Connections in the Fashion Industry,
funded by HERA II (Humanities in the European Research Area).
The Enterprise of Culture is a three year pan-European collaborative research project and is comprised
of a team of researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews and Heriot-Watt, alongside the V&A, London, and the Centre for Business History, Stockholm.
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 291827.
The project,
The Enterprise of Culture, is financially supported by the HERA Joint Research Programme (www.heranet.info)
which is co-funded by AHRC, AKA, BMBF via PT-DLR, DASTI, ETAG, FCT, FNR, FNRS, FWF, FWO, HAZU, IRC, LMT, MHEST, NWO, NCN, RANNÍS, RCN, VR and The European Community FP7 2007-2013, under the Socio-economic Sciences and Humanities programme.
Image: Hagley Museum and Library