Apologies for cross posting

Reina Lewis, rather belatedly, announces the publication of her new book, which may be of interest to colleagues.

Muslim Fashion: Contemporary Style Cultures

Reina Lewis

Duke University Press, September 2015

In treating hijab and other forms of modest clothing as fashion, Reina Lewis counters the overuse of images of veiled women as “evidence” in the prevalent suggestion that Muslims and Islam are incompatible with western modernity. Participating in the world of popular mainstream fashion—often thought to be the domain of the West—young Muslim women are part of an emergent cross-faith transnational youth subculture of modest fashion. Muslim Fashion contextualizes modest wardrobe styling within Islamic and global consumer cultures, interviewing key players including designers, bloggers, shoppers, store clerks, and shop owners. Focusing on Britain, North America, and Turkey, Lewis provides insights into the ways young Muslim women use multiple fashion systems to negotiate religion, identity, and ethnicity.

“Muslim Fashion is an important book by an international authority about Muslim fashion, and yet it manages to convey insights that will be of interest across a wide range of disciplines. It is one of those relatively rare books that manages to be methodologically rigorous, while also being theoretically sophisticated. Readable, engaging, thoughtful, lively, and accessible, this book is a landmark publication for our understanding of contemporary Muslim experiences, and offers fascinating insights into the worlds of consumers and producers of Muslim fashion.”—Sophie Gilliat-Ray, author of Muslims in Britain.

“Gracefully interweaving hijab and veiling into historical, political, legal, and cultural contexts, Reina Lewis delves deeply into the everyday style, fashion, and dress of young Muslim women. Lewis captures a dynamic moment in time—transnationally and comparatively—and offers keen insights into the variations and intersectionalities of religion, ethnicity, class, gender, generation, and nation. Muslim Fashion is an extraordinary book and an exemplary model of a feminist cultural studies approach to fashion.”— Susan B. Kaiser, author of Fashion and Cultural Studies.

400 pages, 87 photographs, including 17 in colour

Paperback ISBN: 978-0-8223-5934-0

Hardback  ISBN: 978-0-8223-5914-2

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