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FOOD DRINK NUTRITION DIET: CALORIES: EXERCISE EQUIVALENT :
FOOD LABELING :
RESEARCH :
COUNTRIES: GREAT BRITAIN:
Food Labels Should Include Exercise Needed to Burn off Calories,
U.K. Researchers Suggest
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Simple graphics showing exercise time could be effective tactic
for fighting obesity, says British researcher
By Kas Roussy,
CBC News
Posted: April 06, 2016 6:30 PM ET
Last Updated: April 07, 2016 1:29 PM ET
http://www.cbc.ca/news/health/food-labels-exercise-1.3523084
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More than two-thirds of people in the U.K. are either overweight or obese,
and Shirley Cramer is hoping to curb that trend.
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She's the chief executive of the Royal Society for Public Health in London
and wants food labels to include information on how much exercise is
needed to burn the calories the food contains.
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It is called "activity-equivalent calorie labelling," and Cramer has
written a commentary on the subject in the current edition of the British
Medical Journal.
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"Consumers take about six seconds to make up their mind about a product,"
she told CBC News.
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Many people find nutritional labelling "too confusing" because labels are
often loaded with all kinds of information that can be difficult to make
sense of.
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So, suggests Cramer, why not grab their attention with a catchy graphic
illustrating just how much physical activity you'll need to do to burn off
the calories you'll pack on by consuming the product.
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For example, if you eat a blueberry muffin that has 265 calories, you'll
have to walk it off for 48 minutes. If you're more of a runner, that'll
take 13 minutes. But not everyone burns calories at the same rate, so
consumers will have to adjust the information based on their individual
situation.
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The above estimates, says Cramer, apply to a 35-year-old male who weighs
77 kg.
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"The idea that a pictorial which indicates what the equivalent activity
would be if you ate those crisps, or the muffin, or have the soft drink
[conveys] is immediate," says Cramer. "Everybody can understand that."
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An 'in your face' strategy for fighting obesity
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snip
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Exercise not a weight loss drug
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Not everybody is sold on the idea. Dr. Yoni Freedhoff is the medical
director of the Bariatric Medical Institute in Ottawa.
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"People believe that exercise is the ticket to the weight loss express,"
he said.
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But, in fact, exercise doesn't burn that many calories.
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The complete article may be read at the URL above.
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To help you get the picture, here is a Google Video search of
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