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FOOD DRINK NUTRITION DIET: FOOD LABELING :

FOOD DRINK NUTRITION DIET: DIETING :

MEDICAL: CONDITIONS: OBESITY :

COUNTRIES: GREAT BRITAIN:

New Food Labels Show How Much You Need to Exercise to Burn off Calories

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New Food Labels Show How Much You Need to Exercise to Burn off Calories

Apr. 7, 2016 at 7:52 AM

Maggie Fox, Erika Edwards, and Jane Derenowski

NBC News

Today

Health and Wellness

http://www.today.com/health/ 
new-food-labels-show-how-much-you-need-exercise-burn-t84871

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If you knew you'd have to work out for an hour after eating 2 slices of 
pizza, would you still chow down? British researchers think you wouldn't. 
Since calorie counts on food packaging haven't stopped us from getting 
fatter, they're proposing exercise labels on food packages like chocolate, 
soda and chips.

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Just like Americans, the British are struggling with an epidemic of 
obesity and overweight  and the disease that go along with that, such as 
diabetes, heart disease and cancer.

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Food labels aim to help people decide what to eat. But Shirley Cramer, 
chief executive of the Royal Society for Public Health, says they could do 
a lot more.

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How about a picture of someone exercising away the calories in a chocolate 
bar, she suggests.

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"People find symbols much easier to understand than numerical information, 
and activity equivalent calorie labels are easy to understand, 
particularly for lower socioeconomic groups who often lack nutritional 
knowledge and health literacy," Cramer wrote in a commentary in the 
British Medical Journal published Wednesday.

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"For example, the calories in a can of fizzy drink take a person of 
average age and weight about 26 minutes to walk off."

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The idea is to have a picture that shows this. "So for example if it was a 
can of soda, you would have a pictorial of a stick man running and it 
would say 26 minutes, or you would have walking 40 minutes or you would 
have swimming," Cramer told NBC News.

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British food labels are regulated by European authorities. In the U.S. the 
Food and Drug Administration helps regulate food labels, which currently 
must tell people how many calories a product delivers, and break that down 
into calories from fat, saturated fat, protein, sugars and so on.

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It takes years of consultation to change these labels. Right now, FDA is 
working on a rule that would require that food labels not only say how 
much sugar is in a product, but what percentage the sugar adds to the 
daily recommended intake.



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The complete article may be read at the URL above.

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