Great point about adding value with an image/infographic.

Where an infographic can be appropriately sized, too, it adds huge value to its chances of being shared on social media, therefore providing a new way of reaching an audience that might not be actively looking out for what is posted in ‘traditional’ media (even website-only news outlets), and, from experience, a lot more clicks to the website and potential downloads of the paper if it’s available too.

A picture can say a thousand words, which is substantially more than a Tweet.

Thanks again,

Mike

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From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Michael Kenward
Sent: 07 March 2016 17:31
To: [log in to unmask]
Subject: Re: [PSCI-COM] Reporting from journals/reports

It has nothing to do with maintaining the status quo.

The original message told us that they are preparing “a piece for journalists”, not a wishlist of improvements in the media.

There is no point advising people to do things that are pointless. Tell them something that adds value to their writing.

By all means campaign to get the BBC to see the error of its ways, everybody else does, but is hardly wise counsel to tell journalists to do something that is at best a waste of time and at worst could upset editors.

One piece of advice that might help the folks at SciDevNet is that editors welcome suggestions for illustrations, especially in these days of the “infographic”, what my old art editors called diagrams. They can add to the value of that material by suggesting captions. Of course, the editors will want to write their own captions, but they need guidance. Offering a decent caption also reduces the risk that the media outlet will slap something irrelevant beneath the illustration.

From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Paul G Raven
Sent: 07 March 2016 15:45
To: [log in to unmask]
Subject: Re: [PSCI-COM] Reporting from journals/reports

Michael:

On 7 March 2016 at 14:48, Michael Kenward <[log in to unmask]> wrote:

Back in the real world, where space is limited and editors have a short attention span, writers have an appreciation of what their readers want. And that does not include the tedious names of journals that they cannot get at, let alone read and understand. They also know that, contrary to the wishes of the researchers, readers don’t want to plough through X00s of names for the authors.

Ah, my mistake -- I'd assumed Juan was, as he stated, looking for advice on making science journalism more effective, rather than maintaining the status quo. Good of you to clear that up, and to remind us that all 'proper' journalism happens in print and only in print... and to know someone is so closely in touch with "what readers want".

(The last published piece listed on your website is 2003, by the way.)

Paul Graham Raven - postgraduate researcher in infrastructure futures and theory, University of Sheffield

ORCID: http://orcid.org/0000-0002-3555-843X

Writer, reviewer, critic; contraPanglossian futurist; third-rate guitarist; dishevelled mountebank. Epistemological wet-work a speciality.

"As full of good, crooked, crunchy stuff as a cracked walnut." - Bruce Sterling

"... the futurist Bill Hicks." - @fragmad

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