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dear lily, i couldn't have given you a better answer to your question as yoad did. klaus -----Original Message----- From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of Yoád David Luxembourg Sent: Monday, February 22, 2016 2:05 PM To: [log in to unmask] Subject: Re: Semantics of design Dear Diaz, I believe bio-semiotics is the way in which semioticians are trying to stay relevant, despite the latest discoveries in cognitive science and perception which makes semiotics obsolete. These days many of the cognitive mechanism behind recognizing a signifier and connecting it with signified are being researched. They are mostly part of the perceptual system, which enables us humans to understand and conceptualize our reality and ecology, as well what things mean. The meaning of artifacts is learned through interaction and it is the interaction with artifacts which preserve what things may mean. Semiotics is becoming redundant in my opinion, the only valid part of it are the structures of communication it offers, and even that is linked these days with post-structuralism and performativity. Best, *Yoád David Luxembourg * BA (DAE <http://www.designacademy.nl/>,2004), MA (MAHKU <http://www.mahku.nl/>,2006) Ph.D (University of Porto <http://www.up.pt/>, 2015) Creative Direction at Elementum by Daniela Pais <http://www.luxuryistohavesimplethings.com/> LinkedIn <http://nl.linkedin.com/pub/yoad-david-luxembourg/5b/95a/69a> On 22-2-2016 17:13, Diaz-Kommonen Lily wrote: > Dear Klaus, > > What about this idea of Biosemiotics? How would you relate it (if in any way) to Semantics? > > BR. Lily > > ^----^ > o o > ∞ > Professor, Dr. Lily Diaz-Kommonen > Head of Research > Department of Media/ Media Lab Helsinki > Aalto University, School of Arts, > Design and Architecture > Miestentie 3, Otaniemi 05021, Espoo > -------------------------------------------------- > <[log in to unmask]> > <http://sysrep.aalto.fi> > > > > > >> On 22.2.2016, at 18.01, Klaus Krippendorff <[log in to unmask]> wrote: >> >> hi jude, >> >> you find the reason for distinguishing the semantic turn in design from semiotics in chapter eight. >> >> my departure from semiotics can be found in wittgenstein's equation of meanings with use, arising in language games, human interactions, now including guiding human interfaces with artifacts. >> >> semi-otics fundamentally advocates a two world conception, the world of signs and the world of referents. i realize of course that some semioticians acknowledge signs of signs and whole hierarchies of representation -- see bertrand russell's theory of logical types. although some talk of semiosis as the process of making something into signs, semiotics has little space for the kind of interactivity and processes that contemporary design has to deal with. nor does it easily deal with conflicting discourses enacting different conceptions and the possibility of polysemy, that something can be interpreted freely without a priori meanings. >> >> klaus >> >> -----Original Message----- >> From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of CHUA Soo Meng Jude (GPL, PLS) >> Sent: Monday, February 22, 2016 12:12 AM >> To: [log in to unmask] >> Subject: Semantics of design >> >> We've been reading Klaus' The Semantic Turn, which is really delightful to read. >> I am very sympathetic to its central ideas. >> My favorite line is "Deinitions focus attention on what matters" (p3) >> >> I remember someone distinguishing the "Semantic" account of design from the "semiotic" one, but have not been able to locate that post. Would anyone be able to explain the difference again? >> >> Thanks in advance >> Jude >> >> National Institute of Education (Singapore) http://www.nie.edu.sg >> >> DISCLAIMER : The information contained in this email, including any attachments, may contain confidential information. >> This email is intended only for the use of the addressee(s) listed above. Unauthorised sight, dissemination or any other use of the information contained in this email is strictly prohibited. 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