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Dear all,

Just a reminder that the submission deadline for the Frames Cinema Journal
Spring 2016 issue "Breaking Labels" is February 1.  Please see the CFP
below for further details.

Best,

Eileen Rositzka and Amber Shields
Editors-in-Chiefs, Frames Cinema Journal

*Frames, Issue 9, Spring 2016**“Breaking Labels”*



French high-wire artist Philippe Petit once said: “It’s always easy to
describe something complex by applying to it an already known label”. The
impulse to label, and to thereby shape distinct expectations, is ever
present in the life of film and media, from its creative and promotional
stages to its analytical dissection in the halls of academia. Labels, for
instance, play a crucial role in production and marketing for the purpose
of gaining funding and attracting audiences. Within the context of
academia, labels can be conceived of as ways of framing a certain
discourse, or, more generally, to find a common vocabulary for comparative
and interpretative research. But more than just simplifying and explaining
complex structures, labels also contribute to problematic stereotypes and
set limits to artistic freedom, even if, according to Patti Smith, “artists
are traditionally resistant to labels”.

Though we can observe a never-ending drive to continue using established
theoretical and analytical labels, or creating new critical and
philosophical terms such as “transnational”, “neo-phenomenological”, or
“post-colonial”, the speed in which the field of film and media studies is
changing brings labels under constant interrogation as their validity and
ability to speak to new aesthetic and social issues is challenged. Further
consideration and new understandings of the power structures applied in
creating and perpetuating these labels also cause call for pause when
employing labels. But, in order to reflect on these dynamics of academic
communication, do we need to refrain from theoretical labels, or do we
rather have to reinforce them and follow D.N. Rodowick in writing an “elegy
for theory”? After all, in a moving world of moving images, is theory not a
“compass for artistic development”, to quote Béla Balázs?

What is at stake, then, when considering when, how, and by whom labels are
used and created, what purpose do they still serve, and what is the
resistance to labelling? How do labels that on the one hand provide insight
also pose a danger of overlooking case-specific complexities? And what are
the ramifications of these dangers in regards to the use of labels in
political and societal contexts in which they run the risk of perpetuating
legacies of colonization, patriarchy, and hierarchies? The Spring 2016
issue of*Frames Cinema Journal* seeks to examine the continuation,
reconceptualization, and rejection of the labels that define the medium we
study. *Topics may include but are not limited to:*

   - Theoretical and analytical labels in academia and their contribution
   to or obscurification of understanding media
   - Labels as forms of branding shaping production and audience
   expectations
   - Labels in terms of authorship, power relations, and marketing
   - Stardom and gender as labels, or as results of labelling strategies
   - National labels and their appeals and drawbacks in a changing world
   - Beyond Labels: Are there ways to produce films without (commercial)
   labels?

We seek full article submissions for our features section (5,000-7,000
words) and our POV section (1,000-3,000 words) as well as video
contributions enquiring the proposed topics. Video submissions may be sent
to the editors in the form of a link using an online streaming source
(Vimeo, YouTube, etc.).

*All submissions (including a brief biographical note) should be sent by
February 1, 2016 to:*

*Eileen Rositzka and Amber Shields (editors-in-chief)*

*E-mail: [log in to unmask] <[log in to unmask]>*



*About Frames*

*Frames Cinema Journal*, based at the University of St Andrews, is an
online biannual publication that aims to be a space for cutting edge
research and ongoing discussions among film and media scholars.

http://framescinemajournal.com/

-- 
Amber Shields
PhD Candidate and Teaching Assistant, Film Studies
University of St Andrews, Scotland

Department of Film Studies
University of St Andrews
99 North Street
St. Andrews, KY16 9AD
Scotland, UK

Telephone: +44 (0)7528 376137
Email: [log in to unmask]


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