I do find this rather a straw man argument. While it is correct to differentiate between giving the message ‘science is fun’ and making science communication as entertaining, interesting and rewarding as possible, I don’t think any science centre I know of has been leading with a ‘science is fun’ message since the late 80s – the only way in which we aim to make the science centre experience ‘fun’ is to make it an enjoyable experience for our visitors – you don’t come for a family day out if you don’t think you will have fun, at best it’s a marketing message and no more.
In terms of what we
aim to convey it is the excitement and adventure of being involved in science.
My colleague Andy Lloyd summed this up nicely in a piece for the Independent
Learning Review (August 2015) where he describes our mission as being primarily
about motivation and identification – science centre exhibitions (and, if we’re
honest, pretty much all museums) are terrible at conveying facts and
information, and in a world where everyone is a click away from Wikipedia on
their smart phones, why should we be doing that? Ask anyone what they remember from a museum
or science centre experience in their youth and it’s an iconic, thrilling
moment, not a fact, and our aim (at least it is at our centre, Life in
Newcastle www.life.org.uk ) is to provide those
kinds of experience, the ones that make you want to find out more about science
from the routes through which content learning is best conveyed, e.g. school,
books etc. This has nothing to do with ‘fun’ but a lot about having an
enthralling, satisfying experience.
The other component is identification – can we give visitors
an experience that makes them feel like scientists? The ASPIRES research at Kings
identified this as key, people become scientists because they feel it is part
of their identity, so our Curiosity exhibition has almost no text, and no
conventional science exhibits, but is designed to bring out the kind of
behaviours that underpin science, testing, comparing, controlling variables,
identifying and solving problems and so on, while our Experiment Zone where
people do real experiments with lab equipment, reagents etc. puts people in a
scientist’s shoes so they can see if they like it. ‘Science is Fun’ is simply
not on our agenda.
Which brings me to ‘forgotten our own role’ .In whose view
has our role been forgotten? As you will see from the above, a dialogue between
science and society is not top of our agenda – who thinks it should be? Whenever
I hear that this is what we should be doing it is usually a top down view from
scientists who still retain an element of the old PUS thinking, not from our
visitors, who are not primarily interested in this – a dialogue between science
and society will not entertain a 10 year old on a rainy Sunday afternoon I am
afraid.
While we do certainly do dialogue between science and
society, it is, as has been correctly identified, mainly through events, and
this is for a reason, not because we have been distracted by making exhibitions
fun instead of doing our ‘real job’. Science/society dialogue simply does not
make for good exhibits – for a start an exhibition takes at least a year to put
together, and has to last at least 5 years or the economics don’t work, and
science moves a lot faster than that so exhibitions are out of date fast if
they try and be a conduit for this kind of dialogue. Also, you end up with lots
of text or video, both of which are done better by other media, so why would we
want to do that? Dialogue between science and society is best done with actual
people, so events, meet the scientist sessions and so on hit the mark much more
effectively.
If anyone thinks we can solve this is a problem and we can
solve it by rediscovering museology, they neither understand science centres or
museology. I am both a Fellow of the Museums Association with an MA in Museum
Studies, and someone who has spent 20 years as a science centre director (and
closer to 30 in the field) and I can confidently say that while museology is
certainly a language that you speak and master, so is science centre, and they
are very different languages. You only have to look at most of the attempts by
museums to utilise science centre approaches to see what happens when you apply
one language to the other context, it’s not a success.
I also find the assertions expressed above about how science centres conduct themselves startlingly ignorant and patronising – virtually no science centre I know of is without highly qualified educators and scientists, as well as the museum and science centre experience I used to be a science teacher, my head of education spent many years as head of science in a large secondary school, and all our explainers have at least a 2.1 in a science subject, and many have postgraduate qualifications, in some cases PhDs. This is not uncommon in science centres. If they think otherwise your researchers haven’t been looking very hard.
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