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*All Welcome* *Media Futures Research Centre – Seminar Series 2015-16* Department of Film, Media and Creative Computing School of Humanities and Cultural Industries Bath Spa University *Dr Elizabeth Evans, University of Nottingham‘Building Digital Estates: Transmedia Television in Industry and Daily Life'* Wednesday 11th November 2015; 1-2pm Bath Spa University Newton Park Campus Newton St Loe, BA2 9BN Commons 107 As transmedia content on UK television has evolved there has been a noticeable shift in industry strategy. Early experiments in transmediality explored the potential for transmedia storytelling. More recently, however, such experiments have been twinned with, and occasionally overtaken by, transmedia strategies that are based more on the proliferation, and integration, of distribution avenues. These strategies emerge in the concept of ‘digital estates’, a term increasingly being used by major broadcasters to classify digital technologies and catch up services as a core part of their activities. This talk will use the concept of ‘digital estates’ to explore transmediality as something that emerges through not only the strategies of the television industry, but also through the daily lives of audiences. It will initially examine industry strategy to explore the evolution of the transmedia television industry into ‘digital estates’ of interconnected services that incorporate digital technologies on an equal status to broadcast activities. It will go on to use empirical audience data generated by an innovative ethnographic project to explore the idea of domestic ‘digital estates’ and how moments of transmedia storytelling are bound up with the technological, social and temporal dynamics of daily life. By considering transmediality in such a way, it becomes possible to explore the work audiences put into creating transmedia experiences as well as the mundane, ephemeral and even passive modes of transmedia viewing that have come to shape the new television landscape. *Dr Elizabeth Evans* is Assistant Professor in Film and Television Studies at the University of Nottingham. Her research examines the relationships between technology, audiences and the experiences of narrative, interactivity, agency and immersion across platforms. She is the author of *Transmedia Television: Audiences, New Media and Daily Life* (Routledge, 2011). This event is part of the Media Futures Research Centre <http://www.media-futures.org> ‘Economic Futures’ programme of activities. It takes place in Room 107 in Commons Building on Newton Park campus. For directions, see https://www.bathspa.ac.uk/about-us/map-of-newton-park-campus Please contact Dr Matthew Freeman ([log in to unmask]) for further information. *Dr Matthew Freeman* *Senior Lecturer in Media and Communication* *Director, Media Futures Research Centre* *Department of Film, Media and Creative Computing* *Bath Spa University* T: +44 (0)1225 876708 Visit www.bathspa.ac.uk Join us on: Facebook <https://www.facebook.com/bath.spa.university> | Twitter <https://twitter.com/BathSpaUni> | YouTube <https://www.youtube.com/user/BathSpaUniversity> | LinkedIn <http://www.linkedin.com/company/bath-spa-university> Newton Park, Newton St Loe, Bath, BA2 9BN. -------------------------------------------------------- MeCCSA mailing list -------------------------------------------------------- To manage your subscription or unsubscribe from the MECCSA list, please visit: https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=MECCSA&A=1 ------------------------------------------------------- MeCCSA is the subject association for the field of media, communication and cultural studies in UK Higher Education. This mailing list is a free service and is not restricted to members. It is an unmoderated list and content reflect the views of those who post to the list and not of MeCCSA as an organisation. MeCCSA recommends that the list be used only for posting of information (for example about events, publications, conferences, lectures) of interest to members or to promote discussion of current issues of wide general interest in the field. Posts to the MeCCSA mailing list are public, indexed by Google, and can be accessed from the JISCMail website (http://www.jiscmail.ac.uk/lists/meccsa.html). Any messages posted to the list are subject to the JISCMail acceptable use policy, which states that users should avoid engaging in unreasonable behaviour, or disrupting the general flow of discussion on a list. For further information, please visit: http://www.meccsa.org.uk/ --------------------------------------------------------