CILIP Marketing Excellence Awards 2015

Friday 13 November 2015, 10:00 - 16:00

Come to CILIP's Publicity and PR Group (PPRG) annual conference and hear from our 2015 Marketing Excellence Award winners, who will showcase their successful campaigns. This is a fantastic opportunity to hear about the best practice strategies and techniques have worked so effectively in other library services, providing you with inspiring ideas to take back to your service.

SILVER AWARD WINNER: Aberdeen City Libraries - A School of Dolphins In Summer 2014, Aberdeen City Libraries participated in the Wild Dolphins project which saw life-sized sculptures appear on the streets of Aberdeen. They volunteered to display small sculptures designed by schoolchildren in libraries and created the Library Dolphin Trail to encourage families to visit and find out more about library services and resources.

SILVER AWARD WINNER: University of Huddersfield Library - MyReading campaign Focus groups had revealed a lack of student awareness about how to find and use reading lists. The library's response was to create a narrative-based, multi-channel promotional campaign for its reading list system, MyReading. An animation was commissioned and promoted via social media. The strapline and images became a brand that was re-utilised across a range of communications channels and promotional materials.

BRONZE AWARD WINNER: Leeds Library and Information Service - Library Fest Leeds This was the first ever festival run by Leeds Libraries, which took place in February 2015. The aims were to showcase the range of activities and services they provide, raise awareness of their work and engage with new and existing customers in a fun and innovative way.

IMPACT AWARD: Stellar Libraries - Cityread London 2014 Cityread London is an annual initiative which promotes reading for pleasure and redefines the capital's libraries for emerging generations of Londoners. Every April it selects a novel set in London and brings it to life, through a month-long programme of author talks, interactive performance, book groups and other events.

TRAVELLING LIBRARIAN 2015

We are also delighted to welcome Frances Tout, Community Librarian at North Somerset Library Service, who won this year's Travelling Librarian award. Frances will share ideas and innovations from her recent tour of public libraries in the US with a particular focus on community engagement and communication.

Location:

The event will take place at Peters Bookselling Services, 120 Bromsgrove Street, Birmingham, B5 6RJ.

There will be an opportunity to visit Peters' showroom and their Kit Shop during lunchtime. The PPRG Committee is grateful for the support given by Peters to make this event possible.

How to book:

Tickets cost just £80 + VAT (to include lunch and refreshments). Discounts are available as follows:

*       £65 + VAT - PPRG member

*       £55 + VAT - Student member

*       £55 + VAT - Previous marketing excellence award winner

To read the full programme and book your place, visit: http://www.cilip.org.uk/publicity-public-relations-group/events/marketing-excellence-awards-2015

Booking will close on 6 November.

Lynda Bowler
CILIP PPRG Web Editor