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 Speaking of  storytelling,  this book might have ideas that would
be useful in teaching managers how to influence others using arresting  and
memorable  stories.I haven't    read it but I will.

Vivid stories can obviously be very influential in shaping beliefs even if
they are not   true. Last  evening  I watched a documentary
on public television about the  Orsen  Welles documentary "War of  the
Worlds"  from 1938 which in a  radio broadcast in the US of 40
minutes which created widespread panic  and motivated  millions of
Americans to take unwise actions
because they were convinced  by a fictional vivid story presented
in an artistic way into  believing creatures from Mars were
invading the earth. The   documentary also made   the   point  that
efffective  story   telling  as  an  art is   related   to
high achievement and  success.More recently the extreme political
rightist views have been  traced to various stories, many untrue, told by
three popular radio broadcasters with good voices in the US. Of  course
spoken  stories are especially arresting and memorable as
some research indicates. Politicians of  all   persuasions have also
obviously effectively used  stories to  influence the beliefs of
listeners over the years. Some have said that  all of  the other  arts
-painting, drama, ballet,opera, and  even symphonic music
is  based on storytelling.

It's certainly a  subject worth the attention its getting  from  our AACORN
colleagues.

Steve Carroll
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