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Twitter and Blogging: Improvers' Workshop - Ned Potter Date: Thursday, 24 September 2015 - 10:00am to 4:30pm Venue: Euston House, 24 Eversholt Street, London NW1 1AD Feedback from previous workshop "Excellent course. I learnt a lot and look forward to putting it into practice" "Ned is great - very personable" "Couldn't fault it. Exactly what I hoped would be covered." Course Outline: For many information services, blogs and twitter are the two most important tools for communicating online. This course moves beyond the basics of what these tools are and why to use them, and focuses on how to use them more effectively (and strategically), how to sustain use over time, how to build an audience and a larger network, how to analyse your own activity, and how to measure the impact of your social media use. As this is an 'Improvers' level course, delegates will be invited ahead of time to submit specific issues, queries or points of interest they'd like to focus on during the workshop. Who should attend: This course is aimed at anyone who already has experience of social media but wants to explore other online tools and how they can be used for effective digital communication. This course supports the following elements of CILIP's PKSB: 11. Customer Focus, Service Design and Marketing: 11.1 Strategic marketing 11. Customer Focus, Service Design and Marketing: 11.2 Communicating with stakeholders 12. IT and Communication: 12.4 Social media and collaborative tools Course Presenter: Ned Potter: Ned Potter is an Academic Liaison Librarian at the University of York, and a trainer for various organisations including the British Library and the Bodleian Library in Oxford. His book The Library Marketing Toolkit was published in 2012 by Facet Publishing and he has contributed social media case studies to other publications, as well as writing a social media marketing column for Library Journal. His own blog can be found at www.ned-potter.com and he is on twitter @ned_potter. Costs (including lunch and refreshments): UKeiG members £200 + VAT at the current rate; others £245 + VAT at the current rate To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at http://www.cilip.org.uk/uk-einformation-group/training/events -- UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals. 7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014. -- Sheila Thomas BA FCLIP MWeldI MBCS Weldasearch Manager TWI Ltd, Granta Park, CB21 6AL, UK 01223 899295 www.weldasearch.com This e-mail is issued subject to our e-mail disclaimer statement. Please refer to http://www.twi-global.com/email-disclaimer/