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**Apologies for cross posting**

Business Development Workshop: Scoping New Markets<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=437> is an ideal course for those involved in identifying and proposing new product development. It will guide management and business development staff through the required processes and tools needed to assess and prioritize business development opportunities. The course covers the starting point of identifying new business ideas up to the point of delivering a business case for senior management or board level approval.

Programme
* Preparing the ground: systems, data, internal synergies and core competencies
* Quantifying and mapping your concepts: where ideas come from, evaluating ideas and selecting for fit
* Competitor analysis: competing services, companies and working practices
* Examining and defining concepts: narrowing down ideas, market research, partnership
* Building and presenting the case: the idea, the rationale, the risks, the investment and the outline plan.

Delegate Comments
'Very enjoyable and informative.'
Gillian Holmes, International Union of Crystallography

'Has given clarity and structure to what can be a challenging process! Excellent and logical flow, exercises worked well.'
Rob Edwards, Emerald Group Publishing

Tutors: Philip Abrahams, CAB International and Pippa Smart, PSP Consulting

Further information<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=437> or contact Melissa Marshall by email [log in to unmask]<mailto:[log in to unmask]>
Thursday 1 October 2015, London

Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0) 1865 247776


Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1622 871035
W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp


ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK

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