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SPORTS MEDICINE :

MEDICAL CONDITIONS: OBESITY:

Prudent Ways to Fight Childhood Obesity

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Prudent Ways to Fight Childhood Obesity

By Jane E. Brody

June 22, 2015 5:45 am

Well

New York Times

http://well.blogs.nytimes.com/2015/06/22/ 
seeking-efficient-paths-to-slimmer-children/

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A shorter URL for the above link:

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http://tinyurl.com/pgzcv4n

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The time is long overdue for legislators, schools, policy wonks and 
parents to deal more effectively with what is clearly one of the nations 
most costly health care problems.

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In the meantime, parents and other adults who influence young lives can 
adopt the techniques found most likely to keep children lean and healthy 
and extend those benefits well into their adult years. For families as 
well as institutions, the dollar and health savings can be significant.

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The project, initial results of which were published recently by The 
American Journal of Preventive Medicine, is called the Childhood Obesity 
Cost-Effectiveness Study, or Choices. It examined in exhaustive detail the 
costs and benefits of four possible approaches to curbing childhood 
obesity: placing an excise tax on sugar-sweetened beverages; ending the 
tax write-off for advertising on childrens television; increasing moderate 
to vigorous physical activity in schools; and fostering healthier habits 
(more physical activity, better nutrition and less screen time) in 
preschool settings.

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As you might expect, these approaches vary both in their implementation 
costs and effects on childrens weight, but before this analysis, there was 
no clear guidance as to which gave the biggest bang for the buck (another 
apt clich. The research team of experts, from the Harvard School of Public 
Health, the University of Washington School of Medicine, Columbia 
University Mailman School of Public Health, Deakin University in Melbourne 
and the University of Queensland, modeled the preventive interventions as 
if applied nationwide to children in 2015. Their resulting estimates of 
expected benefits to childrens weight (and subsequent health) and the cost 
of implementation were based on scores of controlled studies in a wide 
variety of settings.

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While each approach can have a positive effect, two stood out as most 
likely to lower childrens body mass index, also called B.M.I., for the 
least cost and greatest returns on the investment: an excise tax on 
sugar-sweetened beverages and eliminating the tax subsidy on TV 
advertising to children.

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For each unit of B.M.I. lowered per person during the first two years, the 
TV ad change would cost $1.16 per person but would also generate about $80 
million a year and save $343 million in health care costs for the United 
States as a whole over the course of a decade. Instituting a 
1-cent-per-ounce tax on sugar-sweetened drinks would cost $3.16 per B.M.I. 
unit lowered but save an estimated $23.2 billion over 10 years and bring 
in $12.5 billion a year nationally.

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The complete article may be read at the URL above.

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Cost Effectiveness of Childhood Obesity Interventions
Evidence and Methods for CHOICES

Steven L. Gortmaker, PhD
, Michael W. Long, ScD
, Stephen C. Resch, PhD
, Zachary J. Ward, MPH
, Angie L. Cradock, ScD
, Jessica L. Barrett, MPH
, Davene R. Wright, PhD
, Kendrin R. Sonneville, ScD
, Catherine M. Giles, MPH
, Rob C. Carter, PhD
, Marj L. Moodie, DrPH
, Gary Sacks, PhD
, Boyd A. Swinburn, MD
, Amber Hsiao, MPH
, Seanna Vine, MPH
, Jan Barendregt, PhD
, Theo Vos, MD, PhD
, Y. Claire Wang, MD, ScD

Article has an altmetric score of 50

DOI: http://dx.doi.org/10.1016/j.amepre.2015.03.032

July 2015 Volume 49, Issue 1, Pages 102111

American Journal of Preventive Medicine

http://www.ajpmonline.org/article/S0749-3797%2815%2900154-3/abstract

Access this article on

Science Direct

http://linkinghub.elsevier.com/retrieve/ 
pii/S0749-3797(15)00154-3?showall=true


http://tinyurl.com/ocngd36

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Science Direct Link for This Article

http://www.sciencedirect.com/science/article/pii/S0749379715001543

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This is a fee based article and journal.

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Introduction

The childhood obesity epidemic continues in the U.S., and fiscal crises 
are leading policymakers to ask not only whether an intervention works but 
also whether it offers value for money. However, cost-effectiveness 
analyses have been limited. This paper discusses methods and outcomes of 
four childhood obesity interventions: (1) sugar-sweetened beverage excise 
tax (SSB); (2) eliminating tax subsidy of TV advertising to children (TV 
AD); (3) early care and education policy change (ECE); and (4) active 
physical education (Active PE).

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snip

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Results

Population reach varied widely, and cost per BMI change ranged from $1.16 
(TV AD) to $401 (Active PE). At 10 years, assuming maintenance of the 
intervention effect, three interventions would save net costs, with SSB 
and TV AD saving $55 and $38 for every dollar spent. The SSB intervention 
would avert disability-adjusted life years, and both SSB and TV AD would 
increase quality-adjusted life years. Both SSB ($12.5 billion) and TV AD 
($80 million) would produce yearly tax revenue.
Conclusions

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The cost effectiveness of these preventive interventions is greater than 
that seen for published clinical interventions to treat obesity. 
Cost-effectiveness evaluations of childhood obesity interventions can 
provide decision makers with information demonstrating best value for the 
money.


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The complete New York Times article may be read at the URL for that 
article above.


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