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Commissioning Content: Working Effectively with Authors and Editors (1509CCW)<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=425>

This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles - from market scanning and community development through to proposal management and eventual publication.

Programme
* Commissioning - key activities and considerations
* Commissioning and soliciting content for existing journal titles
* Commissioning a new journal launch title
* Commissioning a new book title - from proposal to publication
* Preparing a proposal, including market scanning techniques and financial planning
* Building effective relationships with authors and editors
* List management and development
* Relationships with key stakeholders in journals and book publishing
* Identifying high-profile authors to target for article content
* Influencing skills and change management
* Key business issues affecting managing editors and publishers.

Delegate Comments
'Great course pitched at the perfect level and pace.' Thijs v Vlijmen, Springer

'It was useful to hear about strategies and generating leads; this doesn't seem to be something that is passed on within the industry generally.' Jennifer Barratt, Thomas Telford Ltd

'Very enjoyable, informative course run by lovely people. I feel like I've learnt a lot from the course organisers/delegates - experiences invaluable.' Lucy McIvor, RSM Press

More information and to book<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=425> or email [log in to unmask]<mailto:[log in to unmask]>
Tuesday 22 September 2015, West One, 9-10 Portland Place, London, W1B 1PR

Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0) 1865 247776


Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1622 871035
W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp





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