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Digital Marketing Toolkit There is an increasing array of emerging social networking technologies which can be used to successfully market your information service and Ned Potter moves beyond the basics to focus on freely available tools which help you communicate with existing and potential users. Venue: The University of York Date: Friday, 4 September 2015 Course Outline: Moving beyond the social network basics, this course focuses on freely available tools which help you communicate with existing and potential users, and how to use them effectively - plus tips, tricks and general best-practice for marketing online. Topics will include marketing with video, mobile apps, publishing online, the use of QR codes and Augmented Reality, and taking social media marketing to the next level. Who should attend?: This course is aimed at anyone who already has experience of social media but wants explore other online tools and how they can be used for effective digital communication. CILIP's Professional Knowledge and Skills Base (PKSB): This course supports the following elements of CILIP's PKSB: 11. Customer Focus, Service Design and Marketing: 11.1 Strategic marketing 11. Customer Focus, Service Design and Marketing: 11.2 Communicating with stakeholders 12. IT and Communication: 12.4 Social media and collaborative tools Speaker - Ned Potter, University of York: Ned Potter is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and as well as providing marketing expertise for clients such as Bodleian Libraries and the British Library Ned has run training courses in a diverse range of countries including South Africa, Latvia and Australia. His training focuses on tangible ideas which can be immediately applied when the delegates return to their desks following a workshop. He is the author of the Library Marketing Toolkit published by Facet Publishing in 2012, and can be found online at www.ned-potter.com and @ned_potter. Costs (including lunch and refreshments): UKeiG members £200+ VAT at the current rate; others £245 + VAT at the current rate To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at http://www.cilip.org.uk/uk-einformation-group/events/ukeig-training-york-digital-marketing-toolkit