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Heritage Interpretation Training Center Interpretive Writing Course Update The Heritage Interpretation Training Center now has open enrollment in our Interpretive Writing e-Live Course (8 Units and 2 CEU Credits, $200.00 USD). Start any time, complete the course at your own pace. Course content and registration details can be found on the course web site page: http://www.heritageinterp.com/interpretive_writing_course.html So what is "interpretive writing" anyway? Here's what makes the writing/label copy for interpretive panels, museum exhibits, publications, marketing brochures, and AV scripts "interpretive": 1. Interpretive writing is theme based - designed to help illustrate the main interpretive theme for a site, park or attraction in which the media you're writing for is a part of. 2. Interpretive writing is based on Tildens' Interpretive Principles (remember him?). That means interpretive writing has a general format: Provoke attention and curiosity, Relate to the everyday life of the reader/visitor, and REVEAL the main point of message through a unique or imaginative viewpoint at the end of the message/text. To be "interpretive" writing it must "Provoke, Relate and Reveal". 3. Interpretive writing is outcome based, and the content of the text is based on accomplishing interpretive objectives (learning, behavioral and emotional objectives). How can you create a text or label copy without having objectives the writing is to accomplish and from which to post test evaluating the copy to see if it is indeed accomplishing its objectives? 4 Interpretive writing has a strong element of using "intangibles" in its creation to help strengthen the "RELATE" part of Tilden's Principles. 5. Finally, interpretive writers have learned from research to keep it short. Interpretive panels are limited to about 100 words of text, and museum labels to about 50 words of main body text. We know from research that the only people who usually read all of the text are usually experts looking for errors (USDA Design Lab Research Study at multiple visitor centers). For most visitors, the amount of text they want to read is as described based on observational research and visitor interviews from may student M. S. thesis. So, want to learn more about "interpretive writing" and how it can make your interpretive media and products stronger and more memorable? Then this course is for you. If you have any questions at all please feel free to get in touch with me. Happy to chat with you. If you would like to see some interpretive writing samples let me know Cheers, Prof. John Veverka (John ). Director and Interpretive Coach Heritage Interpretation Training Center http://www.heritageinterp.com/interpretive_writing_course.html Heritage Interpretation Training Center Catalog at: http://www.heritageinterp.com/interpretive_training_center_course_catalogue_.html + + + + + + + + + + + + + + + + + + + + GEM list: Contact the list owner for assistance at [log in to unmask] For information about joining, leaving and suspending mail (eg during a holiday) see the list website at https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=GEM + + + + + + + + + + + + + + + + + + + +