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*Apologies for cross posting* CILIP South West Members Network, in association with SWRLS and CILIP PPRG, invite you to sign up for a Marketing Workshop “Snap, Crackle & Flop: Creating Better Copy”, presented by Mark Burgess. There are two workshops taking place: Thursday 25th June from 12.30pm-4.30pm at Junction 3 Library, Bristol (BS5 0FJ) Friday 26th June from 9.30am-1.30pm at Bournemouth Library, Bournemouth (BH2 5RQ) This course is aimed at those involved in the creation of publicity or promotional materials, particularly those new to the Library and Information profession or those with an interest in visual/graphic design who want to learn the basics. Objectives: At the end of the workshop participants will have: 1. Considered the importance of the design brief in order to stay ‘on message’ and ‘on target’ 2. Recognised the impact of the interplay between form and space 3. Developed an understanding of different grid systems in guiding layout 4. Examined why choice and position of typography impacts the visual message and tone 5. Reflected on the choice of colour and the impact this may have on its reader 6. Gained knowledge of some of the fundamental principles behind graphic design Fulfilment of PKSB: - 11.1 Strategic marketing - 11.2 Communicating with stakeholders - 12.5 Communication skills - 12.7 Media and PR skills Cost: £40 (inc. VAT) for CILIP Members £60 (inc. VAT) for non-CILIP Members Tea & coffee will be provided. To sign up for the Bristol workshop: http://snapcrackleandflopbristol.eventbrite.co.uk To sign up for the Bournemouth workshop: http://snapcrackleflopbournemouth.eventbrite.co.uk