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> On Apr 18, 2015, at 12:16 PM, Terence Love <[log in to unmask]> wrote: > > What amazed me historically was how pencils were a critical industrial and military technology Henry Petroski managed a whole book about the subject--The Pencil: A History of Design and Circumstance. (I admit I didn't manage to read the whole book and what I did read was well over twenty years ago so I'm not a font of pencil lore.) Since this all started with book covers and design outcomes, I'm reminded of an AIGA conference when Chip Kidd was a relatively unknown book cover designer and he gave a talk that consisted entirely of snarky readings of memos about various projects. He was obviously peeved at Petroski's complaints about his design for the cover. In a wrap up talk later, Ralph Caplan noted that he didn't think it was unreasonable that someone who'd spent five years writing a book would want his name to be legible on the cover. Gunnar Gunnar Swanson East Carolina University graphic design program http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm [log in to unmask] Gunnar Swanson Design Office 1901 East 6th Street Greenville NC 27858 USA http://www.gunnarswanson.com [log in to unmask] +1 252 258-7006 ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------