Dear all interested in business and management in Asia and Europe

Please find below and attached a call for papers for this year’s EAMSA conference to be held at SOAS, University of London, October 28 – 31, 2015 with deadline for paper submission 17 July.

The conference theme is:

Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing

Authors are encouraged to submit papers that explore, evaluate and debate the conference theme. However, we also welcome paper submissions in the broader area of international business that make contributions to business and management literature with special focus on bridging the gap between Europe and Asia. In addition, we welcome papers of an interdisciplinary nature that contribute to understanding of international firms’ market analysis, customer analysis and competition analysis that enable firms to better create value, build and maintain relationships, and generate competitive advantage. Such themes include, but are not limited to:

• International marketing strategies in and between Europe and Asia
• Cross-cultural marketing in Europe and Asia
• Services, B2B & B2C marketing in and between Europe and Asia
• Cross-cultural research, communication & Consumer behaviour
• Social media, E-marketing and Virtual marketing in Europe and Asia
• Innovation in Management in Europe and Asia
• Internationalisation of firms in/from Europe and Asia
• Opportunities and challenges facing supply chain management in Europe and Asia
• Middle East as a market for European and Asian Firms
• Multinational firms’ competitiveness in Asia and Europe

http://www.eamsa.org

OR

Inge Ivarsson