Make Google behave - Karen Blakeman
Friday, 17 April 2015 - 9:30am to 4:30pm
Euston House, 24 Eversholt Street, London NW1 1AD
Karen Blakeman tackles questions such as: Are you having problems with Google? Fed up with it ignoring your search terms and giving you something completely different? Or confused by irrelevant blog posts from complete strangers appearing in your results?
Personalisation, localisation, social networks and semantic search are used by Google in an attempt to improve relevance but it can all go horribly wrong. Austria suddenly becomes Australia and your search for goat's cheese turns into identifying different species of buttercups!
Nevertheless, just one really good result on the first page is often enough to persuade us to return again and again. There are many tricks we can use to make Google give better results and this workshop will look in detail at the options that are currently available to us.
Topics include:
How Google works
Recent developments and their impact on search results
How Google customises your results and can you stop it?
How to use existing and new features to focus your search and control Google
How and when to use Google's specialist tools and databases
What Google is good at and when you should consider alternatives
You will have ample opportunity to experiment and try out the techniques for yourself and Karen will be on hand to help and advise you. Exercises are provided to help you test out the search features but you are free to explore and try out searches of your own
Who should attend?
This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.
CILIP's Professional Knowledge and Skills Base (PKSB)
11. Customer focus, service design and marketing: 11.2 Communicating with stakeholders
12. IT and communication: 12.4 Social Media and Collaborative Tools
12. IT and communication: 12.5 Communication Skills
Speaker- Karen Blakeman
Karen Blakeman has worked in the information profession since 1978 and became a freelance consultant in 1989. She provides training and consultancy on social and collaborative web tools, and searching for and managing information resources. Karen edits and publishes a monthly, electronic newsletter called Tales from the Terminal Room and her blog can be found at http://www.rba.co.uk/wordpress/. She is an Honorary Fellow of CILIP (Chartered Institute of Library and Information Professionals) and a member of the Association of Independent Information Professionals (AIIP).
Cost: UKeiG members £200+ VAT at the current rate; others £245 + VAT at the current rate
To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at
http://www.cilip.org.uk/uk-einformation-group/events/ukeig-training-make-google-behave
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