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Oes na rywun wedi gweld y term ‘nudge theory’ o’r blaen tybed?

Dyma ddiffiniad ohono – ‘Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement.’