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We
hope that you will be interested in the report below- . This is the first
report on this theme written for a European audience and follows our 2013
report on communicating with a centre-right audiences in Britain. We will keep
you informed as we continue to build our programme to develop, test, and
disseminate new narratives for conservative audiences. Please share this with
your colleagues.
NEW report on communicating climate change with the European
centre-right.
The Climate Outreach Information Network (COIN) has released the first report in Europe to look in detail at
the frames and narratives that could work for a centre-right audience.
Although
centre-right voters are a critically important sector of the population and
centre-right politics dominates the European parliament and governments across
Europe, they have been largely neglected by climate change communicators.
COIN
argues that climate change communications has tended to reflect the values of
Greens and left-leaning environmentalists. Drawing on a large body of
international research, COIN shows that these existing narratives are
challenging to people with conservative values. For this reason, in many
countries conservatives are still substantially less inclined than progressives
to accept that climate change is a major threat.
We
argue that conservatives require different narratives that can speak better to
their values. Drawing on academic research, expert interviews and the
speeches of centre-right Members of European parliament, we identified
ten frames and three detailed narratives for this audience. We conclude by
showing this language in action in the climate change speeches of two
conservative communicators: Angela Merkel and Margaret Thatcher.
However,
we also emphasise the research finds that people's trust in a communicator is
often the single most important component of accepting their message. We
therefore recommend that campaigners work more closely with centre-right
communicators, and that they in turn prioritise speaking within their own
networks.
The
report is essential reading for all climate change
communicators and anyone in the centre-right trying to mobilise concern and
action.
We
will be holding a webinar are also proposing to hold a webinar on the issue on
4 March- 5-6PM UK time (12-1PM EST, 9-10Am PST). We are currently gauging
interest, so please tell us if you would like to be involved.
Download
the report at http://www.climateoutreach.org.uk/a-new-european-conversation/
********************
George Marshall,
Director of Projects,
Climate Outreach Information
Network
Rhwydwaith Allgymorth a
Gwybodaeth am yr Hinsawdd
Mobile: 0781 724 1889 (the best way to reach
me)
E-mail: [log in to unmask]
Twitter: @climategeorge
Skype: climategeorge
COIN Main Office (Oxford) 01865 403 334
Programme website: www.talkingclimate.org.uk
COIN website: www.climateoutreach.org.uk
Blog: climatedenial.org
COIN is a charitable company, limited by guarantee,
founded in 2004 to increase public understanding and awareness of climate
change. Charity registration number 1123315, company number is 06459313,
registered in England and Wales.
From: psci-com: on public engagement with science
[mailto:[log in to unmask]] On Behalf Of Esme Richardson
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Subject: [PSCI-COM] Job Opportunity: Assistant Editor
See below some details of an Assistant Editor position for a leading physical sciences journals publisher:
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For a full description of the role, please send your CV with
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Closing Date: Early applications may be prioritised.
Inspired
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Rachel Martin
Graduate
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and Print Publishing Recruitment
Tel:
020 3668 6737
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