Developing a membership or friends of scheme
Datblygu cynllun aeloda neu gyfeillion

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This is a bilingual message with the Welsh below/ Mae hon yn neges ddwyiethog gyda'r Gymraeg isod

Aim: Provide heritage organisations with the practical knowledge to set up a membership or friends of scheme and engage with and develop successful relationships with members.  Provide context regarding how membership/friends of schemes complement the full fundraising mix for organisations

Workshop: Presentation and interactive exercises to explore the need for and development of membership programmes, and participant brainstorming/input around and into programme development and best practice for their own organisations

Learning outcomes:
By attending this course you will be able to:

• Understand the stages of the membership marketing life cycle 
• Be able to develop a successful membership recruitment strategy
• Improve membership retention rates
• Develop fruitful relationships with members
• Understand key metrics to evaluate success
• Ensure that you comply with legal requirements
• Share best practice with other heritage membership organisations

Target group
Trustees, staff and volunteers in heritage organisations 

Level: Intermediate
It is suitable for those with some experience of fundraising and/or marketing who want to improve their skills and develop the practical knowledge to set up a successful friends of/membership scheme for their heritage organisation
 

9 March 2015
WCVA, Rhyl
25 March 2015
National Waterfront Museum, Swansea

Fee: £10

To book a place download a booking form and email [log in to unmask] 

Nod: Rhoi’r wybodaeth ymarferol i fudiadau treftadaeth sefydlu cynllun aelodau neu gyfeillion ac ennyn diddordeb aelodau a datblygu perthynas lwyddiannus â nhw. Darparu cyd-destun o ran y ffordd y mae cynlluniau aelodau/cyfeillion yn ategu’r cymysgedd llawn o godi arian i fudiadau

Gweithdy: Cyflwyniad ac ymarferion rhyngweithiol i ystyried yr angen am raglenni aelodau, a’u datblygiad, a syniadau/mewnbwn gan gyfranogwyr o amgylch ac o fewn datblygiad rhaglenni ac arfer gorau ar gyfer eu mudiadau eu hunain

Canlyniadau dysgu:
Ar ôl bod ar y cwrs hwn, byddwch yn gallu: 

• Deall camau’r cylch marchnata aelodau
• Gallu datblygu strategaeth recriwtio aelodau lwyddiannus
• Gwella cyfraddau cadw aelodau
• Datblygu perthynas lwyddiannus ag aelodau
• Deall mesurau allweddol i werthuso llwyddiant
• Sicrhau’ch bod yn cydymffurfio â gofynion cyfreithiol
• Rhannu arfer gorau â mudiadau aelodaeth treftadaeth eraill

Grŵp targed
Ymddiriedolwyr, staff a gwirfoddolwyr mewn mudiadau treftadaeth

Lefel: Canolradd 
Mae’n addas i’r rheini sydd â pheth brofiad o godi arian a/neu farchnata sydd am wella eu sgiliau a datblygu’r wybodaeth ymarferol i sefydlu cynllun cyfeillion/aelodau ar gyfer eu mudiadau treftadaeth

9 Mawrth 2015
WCVA, Y Rhyl
25 Mawrth 2015
Amgueddfa Genedlaethol y Glannau, Abertawe

Ffioedd: £10

I archebu lle darlwytho ffurflen gais a ebost [log in to unmask]