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Digital Marketing Toolkit - Ned Potter Venue: Euston House, 24 Eversholt Street, London NW1 1AD Date: Wednesday, 25 February, 2015 - 10:00 - 16:30 Comments from previous sessions: "This has been a fantastic course - I have learnt so much and gained more confidence around a number of digital marketing tools and how to use them effectively." "Excellent course with plenty of hands-on time and very up to date content. Would certainly recommend." "I really enjoyed this event and have learnt loads. What an excellent speaker Ned Potter was!" Course outline There is an increasing array of emerging technologies which can be used to successfully market your information service. Moving beyond the social network basics, this course focuses on freely available tools which help you communicate with existing and potential users, and how to use them effectively - plus tips, tricks and general best-practice for marketing online. Topics will include marketing with video, mobile apps, publishing online, the use of QR codes and Augmented Reality, and taking social media marketing to the next level. Who should attend: This course is aimed at anyone who already has experience of social media but wants explore other online tools and how they can be used for effective digital communication. CILIP's Professional Knowledge and Skills Base (PKSB): This course supports the following elements of CILIP's PKSB: 11. Customer Focus, Service Design and Marketing: 11.1 Strategic marketing 11. Customer Focus, Service Design and Marketing: 11.2 Communicating with stakeholders 12. IT and Communication: 12.4 Social media and collaborative tools Course Presenter: Ned Potter Ned Potter is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and as well as providing marketing expertise for clients such as Bodleian Libraries and the British Library Ned has run training courses in a diverse range of countries including South Africa, Latvia and Australia. His training focuses on tangible ideas which can be immediately applied when the delegates return to their desks following a workshop. He is the author of the Library Marketing Toolkit published by Facet Publishing in 2012, and can be found online at www.ned-potter.com and @ned_potter. Costs (including lunch and refreshments): UKeiG members £200 + VAT at the current rate; others £245 + VAT at the current rate To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-potter-1 or via CILIP at http://www.cilip.org.uk/uk-einformation-group/events/ukeig-training-digital-marketing-toolkit-0 -- UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals. 7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014. http://www.ukeig.org.uk -- Sheila Thomas BA FCLIP MWeldI MBCS Weldasearch Manager TWI Ltd, Granta Park, CB21 6AL, UK www.weldasearch.com This e-mail is issued subject to our e-mail disclaimer statement. Please refer to http://www.twi-global.com/email-disclaimer/