Implementation of new therapies will fail unless tailored to the organisation

Detailed, frank and compelling account of what it takes in the real world (when implementers have to grapple with counsellors and organisations over which they have no control) to introduce a new therapy programme for problem substance use. Key lesson is that each organisation is different: being there, learning about that unique context, and taking it in to account, is what’s needed to give implementation a chance.

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