While this is a theoretically-informed and fully referenced academic text I am an ex-journalist and I am confident it should be readable by a broad range of students. I have structured the introductory chapter in particular so that it provides a succinct overview of the whole book. Students will also be pleased to hear it is already available in softcover (£18 list) and on Kindle (£10) as well as in hardback (£65).
Official details, a sample and further information can be found at
http://www.palgrave.com/products/title.aspx?pid=528259 - you can get 30% off via this site if you are not Canadian or Australasian by quoting PM14THIRTY but only to the end of the month.
Apologies for cross-posting - if however (paradoxically) after a day or two I have somehow failed to cross-post to a list you are aware of where scholars might find it interesting, please pass it on.