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Advanced Journal Development: Strategic Development for Journal Managers

DATE: Wednesday 3 December 2014

VENUE: Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG

OVERVIEW

This course has been designed as a follow-on from Journal Development 1 which provides participants with a toolbox system for planning the development of their journals. This more senior course looks at overarching strategies for journal development (including acquisition and portfolio development). The course is built around case studies to allow participants to work on simulated scenarios in order to discuss and test ideas and strategies with their peers and the course facilitators.

PROGRAMME

The big picture: globalisation, of research and publishing, access models – the implications of repositories and different systems, the influence of non-traditional publishers – removing the middleman?, data and journals – pressure to include and exclude, technology, innovation and new services – who is pushing whom?
Partnerships and collaboration: contracts, implications, advantages and disadvantages
Building on strengths and weaknesses: how to identify and resolve weaknesses before they become problematic
Journal development strategies: list management and title management, new titles – acquiring and launching, closing and selling journals
Using development to build strategic success: objectives and plans, identifying and bidding for new journals

DELEGATE COMMENTS

'I had enough expertise to understand the issues being discussed but I gained a lot more insight into publishing business.' Elina Rantanen, Zoological Society of London

'The course tutors were engaging and led discussions that got right to the heart of the important issues surrounding publishing strategy and journal development.' Ellie Gilroy, T&F

'Useful course for thinking more strategically across your journal list.' Clair Hooper, Liverpool University Press

'Was good for focusing thoughts ready to implement own journals strategy.' Helen Waller, NETSCC

TUTORS: Michael Brown, Oxford University Press and Pippa Smart, PSP Consulting

More information and to book or email [log in to unmask]

Melissa Marshall

Training and Admin Coordinator

E: [log in to unmask] T: +44 (0) 1892 618219

W: www.alpsp.org Follow us on Twitter: @alpsp

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