Archivists Advocate for Marketers -- and Themselves | News - Advertising Age
"With their vast knowledge, they are a marketer's dream, yet this
little-known group needs to market itself. Mondelez has an archival
operation spanning four countries and 10 people, but it is the anomaly;
most members in this group represent departments of one. The group,
shaken by the sudden departure of Target's two well-regarded archivists
last fall, dedicated the meeting to the topic of advocacy. (A spokesman
for Target said the retailer remains committed to its archives and has
integrated the work into its marketing team.)"
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