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Dear all, I am about to ask what feels like such a naïve question that I might just be offering myself to this list as a lamb to the slaughter. Yet I do need your help on this one. So be it. I am looking for literature dealing with open intersections between marketing and design, both as practices and as scientific disciplines. When I say ‘open intersections’ I really mean something as specific as: 1) References where authors who self-identify as being marketers & marketing theorists are discussed side by side with authors who self-identify as designers & design theorists. (I can’t quite imagine Phillip Kottler’s work being mentioned and discussed side by side with some of the eminent designers in this list, but if it has happened, I would need to see it); 2) (and/or) References where themes cutting across the two disciplines (e.g. communication) are compared and contrasted for the sake or articulation between them, rather than just stressing the obvious differences. Thanking you in advance. Pedro PhD Anthropologist/Independent Ethnographic Consultant/Global Partner at Practica LLC ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------