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> ANNOUNCEMENT 

 

New study released: Over 5000 articles in 96+ countries, 800 TV broadcasts,
one cultural event. But how did this happen?

Media coverage compilation filled with data for analysis, or for
brainstorming more desired results-- small and large-for projects

 

artdesigncafe.com has released a case study that shows an example of the
current state of art in the age of mass/Internet media via a compilation of
the media coverage of Tony Matelli's discussion-generating Sleepwalker
sculpture at Wellesley College (2014), near Boston. 5000+ entries are listed
showing how far and wide an art story can travel when journalistically
packaged in a certain way and when pushed through various news distribution
channels. The coverage extends from "Wellesley to Waco, TX and Saskatchewan
to Saudi Arabia". Diverse photo-based and Internet-based video distribution,
through fairly new networks- and social media- are key elements. 

 

Part of a summer focus, articles accompanying the case study / compilation
include a 1000-word overview "Media Push and Pull. the 'creepy statue'
controversy"-co-partnered with Sculpture magazine; interviews of the artist
and media relations consultant to the project (that were completely
surprised by the international media frenzy); a PR/journalism researcher
estimates the financial value of the media coverage to an organization; and
former and current directors of Manchester's Castlefield Gallery discuss,
"Can artists and art organizations leverage a media frenzy to their
benefit?"

 

Overview of content:  http://www.artdesigncafe.com/sleepwalker

 

Media coverage compilation (16 internet pages; 100+ printed pages):
http://www.artdesigncafe.com/massachusetts-college-creepy-sculpture-2014

For further information, do feel free to contact us at artdesigncafe.com

 



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