You're right, having got through the marketing jargon, I don't disagree with much if any of what Colleen is saying. But I do think that in the long term if you exclusively think of your visitors in categories like 'brand evangelists' and the kind of things that you do to them as 'engagement funnels' , then you will lose track of the meaningful and affective ways in which people relate to museums, ultimately to the detriment of your whole organisation.
Danny
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 17 July 2014 12:59
To: [log in to unmask]
Subject: Re: [MCG] Email newsletters
I wholeheartedly agree that everything should be articulated in as simple a manner as possible, of course
But: there's useful stuff in there.
Peace out
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> Catherine Dhanjal, TheAnswer Ltd
> <mailto:[log in to unmask]>
> 17 July 2014 12:56
> You could do the 'can my granny understand it' test. Probably would
> fail that.
>
> Or the 'would I put this in a report to SMT/execs' test. Probably
> would fail that too.
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Vetch, Paul
> Sent: 17 July 2014 12:54
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> I don't think it would be difficult. Buzzword bingo = pointless
> obfuscation and should be rejected wherever possible; it certainly
> doesn't help when communicating to different user constituencies who
> (frankly) don't care about the latest lingo and want a clear and quick
> articulation of a (basically solid) analysis like this. "may be better
> suited to targeted engagement of stakeholders" would have done the
> job, for instance.
>
> Paul
>
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Mike Ellis
> Sent: 17 July 2014 12:44
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> For sure, but in seriousness, how might you actually articulate that
> particular sentence in a way that wouldn't make you sad?
>
> I mean, it's office buzzword bingo, but it does also actually make
> sense too. IMO.
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital
> agency:http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
>
>
>
>
> ****************************************************************
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> Vetch, Paul <mailto:[log in to unmask]>
> 17 July 2014 12:54
> I don't think it would be difficult. Buzzword bingo = pointless
> obfuscation and should be rejected wherever possible; it certainly
> doesn't help when communicating to different user constituencies who
> (frankly) don't care about the latest lingo and want a clear and quick
> articulation of a (basically solid) analysis like this. "may be better
> suited to targeted engagement of stakeholders" would have done the
> job, for instance.
>
> Paul
>
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Mike Ellis
> Sent: 17 July 2014 12:44
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> For sure, but in seriousness, how might you actually articulate that
> particular sentence in a way that wouldn't make you sad?
>
> I mean, it's office buzzword bingo, but it does also actually make
> sense too. IMO.
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital
> agency:http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
>
>
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
> Mike Ellis <mailto:[log in to unmask]>
> 17 July 2014 12:43
> For sure, but in seriousness, how might you actually articulate that
> particular sentence in a way that wouldn't make you sad?
>
> I mean, it's office buzzword bingo, but it does also actually make
> sense too. IMO.
>
>
> Mike Ellis <mailto:[log in to unmask]>
> 17 July 2014 10:20
> Some more excellent data-backed goodness from Colleen Dilenschneider -
> this time about email newsletters and how/why you're using them
>
> http://colleendilen.com/2014/07/16/the-role-of-email-has-changed-here-
> is-how-to-evolve-your-communication-strategy-data/
>
> Struck me reading it how often I've been involved with clients and
> other organisations where email newsletters are on the "absolutely
> must do this but we never measure it and frankly don't quite know why
> we do it" list...
>
> Well worth a read.
>
> Mike
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