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Dear Bijan, In 1992, my research found that the Association of Canadian Industrial Designers (ACID) was 4% female; more recent work, done in 2011, found that Industrial Design in Canada is now 5% female, but since that survey included designers who are not members of ACID, no, I don't think things are significantly better. See: Esther Shipman, 5%: Against the Odds: Canadian Women in Industrial Design. Exhibition catalogue. Cambridge, ON: Cambridge Galleries, 2011. Your video raises some of the same points as a book I helped co-author recently: Roger Ball with Heidi Overhill, DesignDirect: How to Start Your Own Microbrand. Hong Kong: Hong Kong Polytechnic University, 2012. (Mandarin translation available) But I think you are going further ...are you perhaps suggesting that an entirely new field is springing up that is going to simply sidestep an existing profession that refuses to change from within? Hmm. Thank you! Heidi ________________________________________ From: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]> on behalf of Bijan Aryana <[log in to unmask]> Sent: June 13, 2014 5:58 PM To: [log in to unmask] Subject: Re: A turning point? Dear Heidi Interesting example about the rules, I didn't see the issue from this perspective . As I understand you have done this research in the 1990s. I think after two decades we have more female designers and design researchers. Do you have any example in mind that shows how contribution of women gave - as you said- a fresh look in the design discipline, especially in recent years? I am sure you can give interesting examples as you are focusing on this topics since 1990s. And by the way, I know that "gender" is among the buzz words when we are talking about any topic related to the society, but I also would like to know you idea about other aspects and factors related to the "emerging design". I just share this link again (sorry not a good vidoe, but a list of influential can be seen in the video such as economic shift, gender equality, etc ) http://www.youtube.com/watch?v=MSuFOph6Yd4 I appreciate your great insights! Bijan ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design ----------------------------------------------------------------- ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------